diff --git a/.github/workflows/deployments.yml b/.github/workflows/deployments.yml
deleted file mode 100644
index c06a3f4..0000000
--- a/.github/workflows/deployments.yml
+++ /dev/null
@@ -1,136 +0,0 @@
-name: Deployments
-permissions:
-  contents: write
-  id-token: write
-
-on:
-  workflow_dispatch:
-  push:
-    branches:
-      - main
-    paths-ignore:
-      - 'deployment/**'
-
-env:
-  IMAGE_REGISTRY: us-west1-docker.pkg.dev/plainsightai-prod/oci
-
-jobs:
-  build:
-    runs-on: ${{ matrix.platform.runner }}
-    strategy:
-      fail-fast: false
-      matrix:
-        image:
-          - name: openfilter-pipelines-controller
-            context: .
-            dockerfile: Dockerfile
-          - name: openfilter-pipelines-claimer
-            context: .
-            dockerfile: cmd/claimer/Dockerfile
-        platform:
-          - arch: amd64
-            runner: blacksmith-2vcpu-ubuntu-2404
-          - arch: arm64
-            runner: blacksmith-2vcpu-ubuntu-2204-arm
-    steps:
-      - name: Checkout code
-        uses: actions/checkout@v4
-
-      - name: Authenticate to Google Cloud
-        uses: PlainsightAI/gh-actions-public/google-cloud-auth@main
-        with:
-          environment: production
-
-      - name: Configure Docker for GAR
-        shell: bash
-        run: gcloud auth configure-docker us-west1-docker.pkg.dev --quiet
-
-      - name: Set up Docker Buildx
-        uses: docker/setup-buildx-action@v4
-
-      - name: Build and push by digest
-        id: build
-        uses: docker/build-push-action@v6
-        with:
-          context: ${{ matrix.image.context }}
-          file: ${{ matrix.image.dockerfile }}
-          platforms: linux/${{ matrix.platform.arch }}
-          cache-from: type=gha,scope=${{ matrix.image.name }}-${{ matrix.platform.arch }}
-          cache-to: type=gha,mode=max,scope=${{ matrix.image.name }}-${{ matrix.platform.arch }}
-          outputs: type=image,name=${{ env.IMAGE_REGISTRY }}/${{ matrix.image.name }},push-by-digest=true,name-canonical=true,push=true
-
-      - name: Export digest
-        run: |
-          mkdir -p /tmp/digests
-          digest="${{ steps.build.outputs.digest }}"
-          touch "/tmp/digests/${digest#sha256:}"
-
-      - name: Upload digest
-        uses: actions/upload-artifact@v4
-        with:
-          name: digests-${{ matrix.image.name }}-${{ matrix.platform.arch }}
-          path: /tmp/digests/*
-          if-no-files-found: error
-          retention-days: 1
-
-  merge:
-    needs: build
-    runs-on: blacksmith-2vcpu-ubuntu-2404
-    strategy:
-      fail-fast: false
-      matrix:
-        image:
-          - openfilter-pipelines-controller
-          - openfilter-pipelines-claimer
-    steps:
-      - name: Download digests
-        uses: actions/download-artifact@v4
-        with:
-          path: /tmp/digests
-          pattern: digests-${{ matrix.image }}-*
-          merge-multiple: true
-
-      - name: Authenticate to Google Cloud
-        uses: PlainsightAI/gh-actions-public/google-cloud-auth@main
-        with:
-          environment: production
-
-      - name: Configure Docker for GAR
-        shell: bash
-        run: gcloud auth configure-docker us-west1-docker.pkg.dev --quiet
-
-      - name: Set up Docker Buildx
-        uses: docker/setup-buildx-action@v4
-
-      - name: Create multi-arch manifest
-        working-directory: /tmp/digests
-        run: |
-          docker buildx imagetools create \
-            --tag "${IMAGE_REGISTRY}/${{ matrix.image }}:${{ github.sha }}" \
-            $(printf "${IMAGE_REGISTRY}/${{ matrix.image }}@sha256:%s " *)
-
-      - name: Inspect manifest
-        run: |
-          docker buildx imagetools inspect \
-            "${IMAGE_REGISTRY}/${{ matrix.image }}:${{ github.sha }}"
-
-  deploy:
-    needs: merge
-    uses: PlainsightAI/gh-actions-public/.github/workflows/deploy-service.yaml@main
-    with:
-      service-name: openfilter-pipelines-controller
-      manifests-path: deployment
-    secrets:
-      GH_BOT_USER_PAT: ${{ secrets.GH_BOT_USER_PAT }}
-
-  deploy-lab:
-    needs: deploy
-    runs-on: ubuntu-latest
-    steps:
-      - name: Deploy to Lab
-        uses: PlainsightAI/gh-actions-public/deploy-env@main
-        with:
-          environment: lab
-          service-name: openfilter-pipelines-controller
-          manifests-path: deployment
-          gh-bot-user-pat: ${{ secrets.GH_BOT_USER_PAT }}
diff --git a/.github/workflows/docker-publish.yml b/.github/workflows/docker-publish.yml
new file mode 100644
index 0000000..2f5f640
--- /dev/null
+++ b/.github/workflows/docker-publish.yml
@@ -0,0 +1,215 @@
+name: Build and Push Docker Image
+
+on:
+  workflow_dispatch:
+  push:
+    branches: [main]
+    tags: ["v*.*.*"]
+    paths-ignore:
+      - "deployment/**"
+  pull_request:
+    branches: [main]
+    paths-ignore:
+      - "deployment/**"
+
+permissions:
+  contents: write
+  id-token: write
+
+env:
+  DOCKERHUB_USERNAME: plainsightai
+
+jobs:
+  build-and-push:
+    strategy:
+      fail-fast: false
+      matrix:
+        image:
+          - { name: openfilter-pipelines-controller, dockerfile: Dockerfile,             context: . }
+          - { name: openfilter-pipelines-claimer,    dockerfile: cmd/claimer/Dockerfile, context: . }
+        arch:
+          - { name: amd64, runner: blacksmith-2vcpu-ubuntu-2404 }
+          - { name: arm64, runner: blacksmith-2vcpu-ubuntu-2204-arm }
+    runs-on: ${{ matrix.arch.runner }}
+    permissions:
+      contents: read
+    steps:
+      - name: Validate secrets configuration
+        if: github.event_name != 'pull_request'
+        run: |
+          if [ -z "${{ secrets.DOCKERHUB_ACCESS_TOKEN }}" ]; then
+            echo "ERROR: DOCKERHUB_ACCESS_TOKEN secret not configured"
+            echo "Add secret via: Settings > Secrets and variables > Actions"
+            exit 1
+          fi
+
+      - name: Checkout code
+        uses: actions/checkout@v6
+
+      - name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v4
+
+      - name: Log in to DockerHub
+        if: github.event_name != 'pull_request'
+        uses: docker/login-action@v4
+        with:
+          username: ${{ env.DOCKERHUB_USERNAME }}
+          password: ${{ secrets.DOCKERHUB_ACCESS_TOKEN }}
+
+      - name: Extract image labels
+        id: meta
+        uses: docker/metadata-action@v6
+        with:
+          images: plainsightai/${{ matrix.image.name }}
+
+      - name: Build and push image by digest
+        id: build
+        uses: docker/build-push-action@v7
+        with:
+          context: ${{ matrix.image.context }}
+          file: ${{ matrix.image.dockerfile }}
+          platforms: linux/${{ matrix.arch.name }}
+          labels: ${{ steps.meta.outputs.labels }}
+          outputs: type=image,name=plainsightai/${{ matrix.image.name }},push-by-digest=true,name-canonical=true,push=${{ github.event_name != 'pull_request' }}
+          cache-from: type=gha,scope=${{ matrix.image.name }}-${{ matrix.arch.name }}
+          cache-to: type=gha,mode=max,scope=${{ matrix.image.name }}-${{ matrix.arch.name }}
+
+      - name: Export digest
+        if: github.event_name != 'pull_request'
+        run: |
+          mkdir -p /tmp/digests
+          digest="${{ steps.build.outputs.digest }}"
+          touch "/tmp/digests/${digest#sha256:}"
+
+      - name: Upload digest
+        if: github.event_name != 'pull_request'
+        uses: actions/upload-artifact@v4
+        with:
+          name: digests-${{ matrix.image.name }}-${{ matrix.arch.name }}
+          path: /tmp/digests/*
+          if-no-files-found: error
+          retention-days: 1
+
+  merge:
+    needs: build-and-push
+    if: github.event_name != 'pull_request'
+    runs-on: blacksmith-2vcpu-ubuntu-2404
+    permissions:
+      contents: read
+    strategy:
+      fail-fast: false
+      matrix:
+        image:
+          - openfilter-pipelines-controller
+          - openfilter-pipelines-claimer
+    steps:
+      - name: Validate secrets configuration
+        run: |
+          if [ -z "${{ secrets.DOCKERHUB_ACCESS_TOKEN }}" ]; then
+            echo "ERROR: DOCKERHUB_ACCESS_TOKEN secret not configured"
+            echo "Add secret via: Settings > Secrets and variables > Actions"
+            exit 1
+          fi
+
+      - name: Download digests
+        uses: actions/download-artifact@v4
+        with:
+          path: /tmp/digests
+          pattern: digests-${{ matrix.image }}-*
+          merge-multiple: true
+
+      - name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v4
+
+      - name: Log in to DockerHub
+        uses: docker/login-action@v4
+        with:
+          username: ${{ env.DOCKERHUB_USERNAME }}
+          password: ${{ secrets.DOCKERHUB_ACCESS_TOKEN }}
+
+      - name: Extract metadata (tags)
+        id: meta
+        uses: docker/metadata-action@v6
+        with:
+          images: plainsightai/${{ matrix.image }}
+          tags: |
+            type=ref,event=pr
+            type=sha,format=long,prefix=
+            type=semver,pattern={{version}}
+            type=raw,value=latest,enable=${{ startsWith(github.ref, 'refs/tags/v') }}
+
+      - name: Create multi-arch manifest
+        working-directory: /tmp/digests
+        run: |
+          docker buildx imagetools create \
+            $(jq -cr '.tags | map("-t " + .) | join(" ")' <<< "$DOCKER_METADATA_OUTPUT_JSON") \
+            $(printf 'plainsightai/${{ matrix.image }}@sha256:%s ' *)
+
+      - name: Inspect image
+        run: |
+          docker buildx imagetools inspect plainsightai/${{ matrix.image }}:${{ steps.meta.outputs.version }}
+
+  publish-chart:
+    needs: merge
+    if: startsWith(github.ref, 'refs/tags/v')
+    runs-on: ubuntu-latest
+    permissions:
+      contents: read
+    steps:
+      - name: Checkout code
+        uses: actions/checkout@v6
+
+      - name: Extract version
+        id: version
+        run: echo "version=${GITHUB_REF_NAME#v}" >> $GITHUB_OUTPUT
+
+      - name: Set up Helm
+        uses: azure/setup-helm@v5
+
+      - name: Add chart dependency repos
+        run: |
+          helm repo add bitnami https://charts.bitnami.com/bitnami
+          helm repo update
+
+      - name: Update Helm dependencies
+        run: |
+          cd deployment/openfilter-pipelines-controller
+          helm dependency update
+
+      - name: Log in to DockerHub (Helm OCI)
+        run: echo "${{ secrets.DOCKERHUB_ACCESS_TOKEN }}" | helm registry login registry-1.docker.io -u ${{ env.DOCKERHUB_USERNAME }} --password-stdin
+
+      - name: Package Helm chart
+        run: |
+          helm package deployment/openfilter-pipelines-controller \
+            --version ${{ steps.version.outputs.version }} \
+            --app-version ${{ steps.version.outputs.version }}
+
+      - name: Push Helm chart to DockerHub OCI
+        run: |
+          helm push openfilter-pipelines-controller-${{ steps.version.outputs.version }}.tgz \
+            oci://registry-1.docker.io/plainsightai
+
+  deploy:
+    needs: merge
+    if: github.ref == 'refs/heads/main'
+    uses: PlainsightAI/gh-actions-public/.github/workflows/deploy-service.yaml@main
+    with:
+      service-name: openfilter-pipelines-controller
+      manifests-path: deployment
+    secrets: inherit
+
+  deploy-lab:
+    needs: deploy
+    if: github.ref == 'refs/heads/main'
+    runs-on: ubuntu-latest
+    permissions:
+      contents: read
+    steps:
+      - name: Deploy to Lab
+        uses: PlainsightAI/gh-actions-public/deploy-env@main
+        with:
+          environment: lab
+          service-name: openfilter-pipelines-controller
+          manifests-path: deployment
+          gh-bot-user-pat: ${{ secrets.GH_BOT_USER_PAT }}
diff --git a/Makefile b/Makefile
index 9fb8814..ca738ad 100644
--- a/Makefile
+++ b/Makefile
@@ -1,12 +1,13 @@
-# Image URL to use all building/pushing image targets.
-# IMAGE_REGISTRY is empty by default so `make docker-build` / `make publish-image`
-# produce plain, locally-taggable images for OSS contributors. CI (the
-# publish-docker-image reusable action) sets IMAGE_REGISTRY — or IMG/CLAIMER_IMG
-# directly — via env to push to the Plainsight registry.
-IMAGE_REGISTRY ?=
+# Image URLs to use for all building/pushing image targets.
+# Defaults pin to Docker Hub under the plainsightai org — that is where both
+# images are published from the docker-publish.yml workflow and where
+# image-policy-applier looks up tags for the env overrides. Override IMG /
+# CLAIMER_IMG directly if you need to push elsewhere.
+IMAGE = plainsightai/openfilter-pipelines-controller
+CLAIMER_IMAGE = plainsightai/openfilter-pipelines-claimer
 VERSION ?= $(shell git rev-parse --short HEAD)
-IMG ?= $(if $(IMAGE_REGISTRY),$(IMAGE_REGISTRY)/)openfilter-pipelines-controller:$(VERSION)
-CLAIMER_IMG ?= $(if $(IMAGE_REGISTRY),$(IMAGE_REGISTRY)/)openfilter-pipelines-claimer:$(VERSION)
+IMG ?= $(IMAGE):$(VERSION)
+CLAIMER_IMG ?= $(CLAIMER_IMAGE):$(VERSION)
 
 # Get the currently used golang install path (in GOPATH/bin, unless GOBIN is set)
 ifeq (,$(shell go env GOBIN))
diff --git a/deployment/openfilter-pipelines-controller/README.md b/deployment/openfilter-pipelines-controller/README.md
index 834bd94..75e6dbe 100644
--- a/deployment/openfilter-pipelines-controller/README.md
+++ b/deployment/openfilter-pipelines-controller/README.md
@@ -9,10 +9,29 @@ A Kubernetes operator for managing Pipeline custom resources in the `filter.plai
 
 ## Installation
 
-The chart is not published to a Helm repository. Install it from this
-repository's local copy under `deployment/openfilter-pipelines-controller`.
+### Install from Docker Hub (recommended)
 
-### Install from local chart
+The chart is published as an OCI artifact to Docker Hub. Helm 3.8+ supports OCI
+directly — no `helm repo add` is needed:
+
+```bash
+helm install openfilter-pipelines-controller \
+  oci://registry-1.docker.io/plainsightai/openfilter-pipelines-controller \
+  --version <version>
+```
+
+Replace `<version>` with the desired release (e.g. `0.5.2`); the published
+tags match the git tags on this repository (`vX.Y.Z` → chart `X.Y.Z`).
+
+Container images:
+[`plainsightai/openfilter-pipelines-controller`](https://hub.docker.com/r/plainsightai/openfilter-pipelines-controller)
+and
+[`plainsightai/openfilter-pipelines-claimer`](https://hub.docker.com/r/plainsightai/openfilter-pipelines-claimer).
+
+### Install from a local chart copy
+
+You can also install directly from this repository's local copy under
+`deployment/openfilter-pipelines-controller`.
 
 ```bash
 # Install with default values
diff --git a/deployment/openfilter-pipelines-controller/overrides/development.yaml b/deployment/openfilter-pipelines-controller/overrides/development.yaml
index c8e50ac..33e2d12 100644
--- a/deployment/openfilter-pipelines-controller/overrides/development.yaml
+++ b/deployment/openfilter-pipelines-controller/overrides/development.yaml
@@ -1,8 +1,8 @@
 image:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-controller
+  repository: plainsightai/openfilter-pipelines-controller
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "development:openfilter-pipelines-controller:tag"}
 claimerImage:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-claimer
+  repository: plainsightai/openfilter-pipelines-claimer
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "development:openfilter-pipelines-controller:tag"}
 telemetry:
   exporterType: otlp
diff --git a/deployment/openfilter-pipelines-controller/overrides/lab.yaml b/deployment/openfilter-pipelines-controller/overrides/lab.yaml
index 5d317cd..3640d17 100644
--- a/deployment/openfilter-pipelines-controller/overrides/lab.yaml
+++ b/deployment/openfilter-pipelines-controller/overrides/lab.yaml
@@ -1,8 +1,8 @@
 image:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-controller
+  repository: plainsightai/openfilter-pipelines-controller
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "lab:openfilter-pipelines-controller:tag"}
 claimerImage:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-claimer
+  repository: plainsightai/openfilter-pipelines-claimer
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "lab:openfilter-pipelines-controller:tag"}
 telemetry:
   # Lab has no monitoring overlay (no controllers/monitoring/overrides/lab.yaml),
diff --git a/deployment/openfilter-pipelines-controller/overrides/production.yaml b/deployment/openfilter-pipelines-controller/overrides/production.yaml
index 00a328c..8355e11 100644
--- a/deployment/openfilter-pipelines-controller/overrides/production.yaml
+++ b/deployment/openfilter-pipelines-controller/overrides/production.yaml
@@ -1,8 +1,8 @@
 image:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-controller
+  repository: plainsightai/openfilter-pipelines-controller
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "production:openfilter-pipelines-controller:tag"}
 claimerImage:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-claimer
+  repository: plainsightai/openfilter-pipelines-claimer
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "production:openfilter-pipelines-controller:tag"}
 resources:
   requests:
diff --git a/deployment/openfilter-pipelines-controller/overrides/staging.yaml b/deployment/openfilter-pipelines-controller/overrides/staging.yaml
index 2041a54..04145b8 100644
--- a/deployment/openfilter-pipelines-controller/overrides/staging.yaml
+++ b/deployment/openfilter-pipelines-controller/overrides/staging.yaml
@@ -1,8 +1,8 @@
 image:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-controller
+  repository: plainsightai/openfilter-pipelines-controller
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "staging:openfilter-pipelines-controller:tag"}
 claimerImage:
-  repository: us-west1-docker.pkg.dev/plainsightai-prod/oci/openfilter-pipelines-claimer
+  repository: plainsightai/openfilter-pipelines-claimer
   tag: "62146d3f171083e027f2638fee27db767d50b4ff" # {"$imagepolicy": "staging:openfilter-pipelines-controller:tag"}
 telemetry:
   exporterType: otlp