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name mobile-ios-submission
description Submit an Expo/React Native app to the iOS App Store. Covers Apple Developer account, certificates, provisioning profiles, EAS Build and Submit, TestFlight, build versioning, and common rejection reasons. Use when the user wants to publish to the App Store.
standards-version 1.7.0

iOS App Store Submission

Trigger

Use this skill when the user:

  • Wants to submit their app to the iOS App Store
  • Needs help with Apple certificates or provisioning profiles
  • Asks about TestFlight, EAS Submit, or App Store Connect
  • Gets a build or submission error for iOS
  • Mentions "app store", "ios submit", "testflight", "eas submit", "apple review", or "provisioning profile"

Required Inputs

  • Apple Developer account: enrolled in Apple Developer Program ($99/year)
  • Project path: where the Expo project lives
  • Bundle identifier: e.g. com.example.myapp (set in app.json)

Workflow

  1. Configure app.json for production.

    {
  "expo": {
    "name": "My App",
    "slug": "my-app",
    "version": "1.0.0",
    "icon": "./assets/icon.png",
    "splash": {
      "image": "./assets/splash.png",
      "resizeMode": "contain",
      "backgroundColor": "#ffffff"
    },
    "ios": {
      "bundleIdentifier": "com.example.myapp",
      "buildNumber": "1",
      "supportsTablet": false,
      "infoPlist": {
        "NSCameraUsageDescription": "This app uses the camera to...",
        "NSPhotoLibraryUsageDescription": "This app accesses photos to..."
      }
    }
  }
}

    Every NS*UsageDescription string must clearly explain why the app needs that permission. Vague reasons cause rejections.

  2. Set up EAS Build. Install and configure:

    npm install -g eas-cli
eas login
eas build:configure

    This creates eas.json with build profiles:

    {
  "build": {
    "development": {
      "developmentClient": true,
      "distribution": "internal"
    },
    "preview": {
      "distribution": "internal"
    },
    "production": {
      "autoIncrement": true
    }
  }
}

    Set "autoIncrement": true on the production profile to auto-bump buildNumber.

  3. Certificates and provisioning profiles. EAS handles this automatically:

    eas build --platform ios --profile production

    On first run, EAS will:

    • Create a distribution certificate (or reuse an existing one)
    • Create a provisioning profile for your bundle ID
    • Store credentials in Expo's secure servers

    To manage credentials manually:

    eas credentials

    To use your own certificates, configure in eas.json:

    {
  "build": {
    "production": {
      "ios": {
        "credentialsSource": "local"
      }
    }
  }
}

  4. Build for the App Store.

    eas build --platform ios --profile production

    This produces an .ipa file uploaded to Expo's servers. The build typically takes 15-30 minutes.

    Monitor at: https://expo.dev/accounts/<username>/projects/<slug>/builds

  5. Submit to App Store Connect.

    eas submit --platform ios

    EAS Submit will:

    • Upload the latest production build to App Store Connect
    • Prompt for Apple ID and app-specific password (or use ASC API key)

    For automated submissions, create an App Store Connect API key:

    eas submit --platform ios \
  --asc-app-id 1234567890 \
  --apple-id your@email.com

    Or configure in eas.json:

    {
  "submit": {
    "production": {
      "ios": {
        "appleId": "your@email.com",
        "ascAppId": "1234567890",
        "appleTeamId": "ABCDE12345"
      }
    }
  }
}

  6. TestFlight distribution. After upload, the build appears in App Store Connect under TestFlight:

    • Add internal testers (up to 100, instant access)
    • Add external testers (up to 10,000, requires beta review)
    • Set "What to Test" notes for testers
    • External testing requires a privacy policy URL

  7. Submit for App Review. In App Store Connect:

    • Select the build
    • Fill in "What's New in This Version"
    • Attach screenshots for each required device size
    • Provide demo credentials in "App Review Information" if the app requires login
    • Submit for review

    Review typically takes 24-48 hours. Expedited reviews are available for critical bug fixes.

  8. SDK and Xcode requirements. Apple enforces minimum SDK versions:

    Deadline Requirement
    April 24, 2025 iOS 18 SDK, Xcode 16
    April 28, 2026 iOS 26 SDK, Xcode 26

    Apps uploaded after the deadline must be built with the required Xcode version. Expo SDK 55+ with EAS Build handles this automatically.

  9. AI disclosure. If the app uses AI features, Apple requires:

    • Clear explanation of what the AI does
    • Disclosure of what data the AI uses
    • User controls for AI behavior

    Add this information in the App Store Connect app description and in-app where AI features are used.

  10. Age rating. Apple updated the age rating system in January 2026. Review and update responses in App Store Connect to avoid submission delays.

  11. Common rejection reasons and fixes.

Rejection Fix
Guideline 2.1 - App crashes Test on real devices; fix all crash paths
Guideline 2.3 - Inaccurate metadata Screenshots must show current UI
Guideline 3.1.1 - In-App Purchase Use IAP for digital content; no external payment links
Guideline 4.0 - Design minimum Must provide meaningful functionality beyond a website wrapper
Guideline 5.1.1 - Data Collection Disclose all data collected in privacy labels
Guideline 5.1.2 - Data Use App Tracking Transparency required if using IDFA
Missing purpose string Every permission must have a clear NS*UsageDescription

Key References

Example Interaction

User: "I want to submit my Expo app to the App Store for the first time."

Agent:

  1. Verifies app.json has bundleIdentifier, version, buildNumber, icon, and splash
  2. Runs mobile_validateStoreMetadata to check for missing fields
  3. Runs eas build --platform ios --profile production
  4. After build completes, runs eas submit --platform ios
  5. Guides through App Store Connect: screenshots, description, keywords
  6. Adds internal TestFlight testers for a smoke test before review
  7. Submits for App Review with demo credentials

MCP Usage

Step MCP Tool Description
Validate config mobile_validateStoreMetadata Check app.json has all required iOS fields
Build mobile_buildForStore Trigger eas build --platform ios --profile production
Submit mobile_submitToAppStore Trigger eas submit --platform ios
Check build mobile_checkBuildHealth Verify project compiles before EAS build

Common Pitfalls

  1. Not incrementing buildNumber - App Store Connect rejects uploads with a buildNumber that has already been used. Set autoIncrement: true in eas.json.
  2. Missing NSUsageDescription strings - Every permission the app requests must have a clear, specific purpose string. Apple rejects apps with vague or missing descriptions.
  3. Testing only on simulator - Simulators do not test push notifications, camera, or performance accurately. Always test on a real device before submitting.
  4. Forgetting demo credentials - If the app requires login, provide a working test account in the App Review Information section. Reviewers will not create their own account.
  5. Privacy nutrition labels mismatch - The privacy labels in App Store Connect must match what the app actually collects. Third-party SDKs (analytics, crash reporting) often collect data you need to disclose.
  6. App Tracking Transparency - If any SDK uses IDFA (even for attribution), you must show the ATT prompt. Missing this is an automatic rejection on iOS 14.5+.

See Also