diff --git a/app/package.json b/app/package.json
index 9caffdbf4..989cfbc18 100644
--- a/app/package.json
+++ b/app/package.json
@@ -1,6 +1,6 @@
 {
   "name": "name-request",
-  "version": "5.10.0",
+  "version": "5.10.1",
   "private": true,
   "engines": {
     "node": ">=24"
@@ -9,14 +9,14 @@
   "sbcName": "SBC Common Components",
   "scripts": {
     "dev": "vite",
-    "build": "vite build",
-    "build-check": "vite build",
+    "build": "vue-demi-fix && vite build",
+    "build-check": "vue-demi-fix && vite build",
     "preview": "vite preview --port 8080",
     "lint": "eslint . --ext js,ts,vue --no-fix",
-    "test": "vitest run",
-    "test:unit": "vitest run",
+    "test": "vue-demi-fix && vitest run",
+    "test:unit": "vue-demi-fix && vitest run",
     "test:watch": "vitest watch",
-    "test:coverage": "vitest run --coverage"
+    "test:coverage": "vue-demi-fix && vitest run --coverage"
   },
   "dependencies": {
     "@babel/compat-data": "^7.24.4",
@@ -75,6 +75,7 @@
     "vitest": "0.33.0",
     "volar-service-vetur": "^0.0.62",
     "vue-debounce-decorator": "^1.0.1",
+    "vue-demi": "^0.14.10",
     "vue-property-decorator": "^9.1.2",
     "vue-test-utils-helpers": "git+https://github.com/bcgov/vue-test-utils-helpers.git",
     "vuex-class": "^0.3.2",
diff --git a/app/pnpm-lock.yaml b/app/pnpm-lock.yaml
index b9c5a53c8..98dabb1be 100644
--- a/app/pnpm-lock.yaml
+++ b/app/pnpm-lock.yaml
@@ -176,6 +176,9 @@ importers:
       vue-debounce-decorator:
         specifier: ^1.0.1
         version: 1.0.1
+      vue-demi:
+        specifier: ^0.14.10
+        version: 0.14.10(vue@2.7.16)
       vue-property-decorator:
         specifier: ^9.1.2
         version: 9.1.2(vue-class-component@7.2.6(vue@2.7.16))(vue@2.7.16)
diff --git a/app/src/App.vue b/app/src/App.vue
index 73ffbc930..4e7813ee6 100644
--- a/app/src/App.vue
+++ b/app/src/App.vue
@@ -95,6 +95,7 @@
     />
     <MrasSearchInfoDialog />
     <NrNotRequiredDialog />
+    <NumberedCompanyHelpDialog />
     <PaymentCompleteDialog />
     <PickEntityOrConversionDialog />
     <RenewDialog />
@@ -131,7 +132,7 @@ import { Breadcrumb } from '@/components/common'
 import GenesysWebMessage from '@bcrs-shared-components/genesys-web-message/GenesysWebMessage.vue'
 import { WebChat as ChatPopup } from '@bcrs-shared-components/web-chat'
 import { AffiliationErrorDialog, CancelDialog, ConditionsDialog, ErrorDialog, ExitDialog,
-  HelpMeChooseDialog, MrasSearchInfoDialog, NrNotRequiredDialog, CreateBusinessErrorDialog,
+  HelpMeChooseDialog, MrasSearchInfoDialog, NrNotRequiredDialog, NumberedCompanyHelpDialog, CreateBusinessErrorDialog,
   ConfirmNrDialog, PaymentCompleteDialog, PickEntityOrConversionDialog, RenewDialog, ReceiptsDialog,
   RefundDialog, ResubmitDialog, RetryDialog, StaffPaymentErrorDialog, UpgradeDialog,
   ExitIncompletePaymentDialog } from '@/components/dialogs'
@@ -158,6 +159,7 @@ import { CorpTypeCd } from '@bcrs-shared-components/corp-type-module'
     HelpMeChooseDialog,
     MrasSearchInfoDialog,
     NrNotRequiredDialog,
+    NumberedCompanyHelpDialog,
     PaymentCompleteDialog,
     PickEntityOrConversionDialog,
     ReceiptsDialog,
diff --git a/app/src/components/dialogs/index.ts b/app/src/components/dialogs/index.ts
index 1601a9e38..d1eb3dc92 100644
--- a/app/src/components/dialogs/index.ts
+++ b/app/src/components/dialogs/index.ts
@@ -9,6 +9,7 @@ export { default as ExitIncompletePaymentDialog } from './exit-incomplete-paymen
 export { default as HelpMeChooseDialog } from './help-me-choose.vue'
 export { default as MrasSearchInfoDialog } from './mras-search-info.vue'
 export { default as NrNotRequiredDialog } from './nr-not-required.vue'
+export { default as NumberedCompanyHelpDialog } from './numbered-company-help.vue'
 export { default as PaymentCompleteDialog } from './payment-complete.vue'
 export { default as PickEntityOrConversionDialog } from './pick-entity-or-conversion.vue'
 export { default as ReceiptsDialog } from './receipts.vue'
diff --git a/app/src/components/dialogs/numbered-company-help.vue b/app/src/components/dialogs/numbered-company-help.vue
new file mode 100644
index 000000000..352cac8c8
--- /dev/null
+++ b/app/src/components/dialogs/numbered-company-help.vue
@@ -0,0 +1,242 @@
+<template>
+  <!-- NB: dummy modal attach point so unit tests can see it -->
+  <v-dialog
+    v-model="showModal"
+    width="70rem"
+    attach=""
+  >
+    <v-card class="pa-14">
+      <v-card-title class="justify-center pa-0">
+        Choose the website you want to use
+      </v-card-title>
+      <v-btn
+        id="numbered-company-help-close-btn"
+        class="close-btn"
+        icon
+        :ripple="false"
+        @click="showModal = false"
+      >
+        <v-icon>mdi-close</v-icon>
+      </v-btn>
+
+      <v-card-text class="copy-normal pa-0 pt-6">
+        <v-row>
+          <!-- Corporate Online card (below the Registry card on small screens) -->
+          <v-col
+            cols="12"
+            md="6"
+            order="2"
+            order-md="1"
+          >
+            <v-card
+              id="corporate-online-card"
+              class="option-card"
+            >
+              <div class="option-card-header">
+                <div class="option-card-title">
+                  Corporate Online
+                </div>
+                <div class="option-card-subtitle">
+                  For complex filings.
+                </div>
+              </div>
+
+              <v-divider />
+
+              <div class="option-card-body">
+                <p>Choose this if you need to do any of the following in the next 6 months:</p>
+                <ul>
+                  <li>combine or merge your business with another business (Amalgamation)</li>
+                  <li>reactivate a business (Restoration)</li>
+                  <li>move your business out of B.C. (Continuation-out)</li>
+                </ul>
+                <p class="font-weight-bold">
+                  Note: all businesses in Corporate Online will be moved to the new BC Business Registry soon
+                </p>
+                <v-btn
+                  id="help-corporate-online-btn"
+                  class="button-blue mt-auto"
+                  :href="colinLink"
+                  target="_blank"
+                >
+                  Continue to Corporate Online
+                  <v-icon
+                    right
+                    small
+                  >
+                    mdi-open-in-new
+                  </v-icon>
+                </v-btn>
+              </div>
+            </v-card>
+          </v-col>
+
+          <!-- BC Business Registry card (above the Corporate Online card on small screens) -->
+          <v-col
+            cols="12"
+            md="6"
+            order="1"
+            order-md="2"
+          >
+            <v-card
+              id="business-registry-card"
+              class="option-card"
+            >
+              <div class="option-card-header option-card-header-dark d-flex justify-space-between align-center">
+                <div>
+                  <div class="option-card-title">
+                    BC Business Registry
+                  </div>
+                  <div class="option-card-subtitle">
+                    For everyday filings.
+                  </div>
+                </div>
+                <div class="gold-badge">
+                  Most common for business owners
+                </div>
+              </div>
+
+              <v-divider />
+
+              <div class="option-card-body">
+                <p>
+                  Choose this <strong>if you won’t need to change your business information in the
+                    next 6 months</strong>, or you will only need to do the following:
+                </p>
+                <ul>
+                  <li>file annual reports</li>
+                  <li>change your business address when you move</li>
+                  <li>change directors names or addresses</li>
+                  <li>change basic business information (Alteration)</li>
+                </ul>
+                <v-btn
+                  id="help-business-registry-btn"
+                  class="mt-auto"
+                  :disabled="!isSupportedIncorporationRegistration(getEntityTypeCd)"
+                  @click="registryClicked()"
+                >
+                  Use the New BC Business Registry
+                </v-btn>
+              </div>
+            </v-card>
+          </v-col>
+        </v-row>
+      </v-card-text>
+    </v-card>
+  </v-dialog>
+</template>
+
+<script lang="ts">
+import { Component, Mixins } from 'vue-property-decorator'
+import { Action, Getter } from 'pinia-class'
+import { useStore } from '@/store'
+import { ActionBindingIF } from '@/interfaces/store-interfaces'
+import { NrAffiliationMixin } from '@/mixins'
+
+@Component({})
+export default class NumberedCompanyHelpDialog extends Mixins(NrAffiliationMixin) {
+  @Getter(useStore) getNumberedCompanyHelpModalVisible!: boolean
+  @Action(useStore) setNumberedCompanyHelpModalVisible!: ActionBindingIF
+
+  readonly colinLink = sessionStorage.getItem('CORPORATE_ONLINE_URL')
+
+  get showModal () {
+    return this.getNumberedCompanyHelpModalVisible
+  }
+  set showModal (value: boolean) {
+    this.setNumberedCompanyHelpModalVisible(value)
+  }
+
+  /** Same action as the "Incorporate using the New BC Business Registry" launcher button. */
+  async registryClicked (): Promise<void> {
+    this.showModal = false
+    await this.actionNowClicked()
+  }
+}
+</script>
+
+<style lang="scss" scoped>
+@import '@/assets/styles/theme.scss';
+
+#numbered-company-help-close-btn {
+  box-shadow: none !important;
+  background-color: transparent !important;
+
+  .v-icon {
+    color: $dk-text;
+  }
+}
+
+.close-btn {
+  position: absolute;
+  top: 1rem;
+  right: 1rem;
+}
+
+.option-card {
+  height: 100%;
+  display: flex;
+  flex-direction: column;
+  box-shadow: 0 -2px 6px rgba(0, 0, 0, 0.12), 0 3px 6px rgba(0, 0, 0, 0.2) !important;
+  padding: 0 !important;
+}
+
+.option-card-header {
+  padding: 1rem 1.5rem;
+
+  .option-card-title {
+    color: $dk-text;
+    font-size: $px-18;
+    font-weight: bold;
+    white-space: nowrap;
+  }
+
+  .option-card-subtitle {
+    color: $text;
+    font-size: $px-14;
+  }
+}
+
+.option-card-header-dark {
+  background-color: $BCgovBlue5;
+
+  .option-card-title,
+  .option-card-subtitle {
+    color: white;
+  }
+}
+
+.gold-badge {
+  background-color: $BCgovGold5;
+  border-radius: 4px;
+  color: black;
+  font-size: $px-14;
+  font-weight: bold;
+  line-height: 1.125rem;
+  padding: 0.25rem 0.5rem;
+  margin-left: 1rem;
+  max-width: 10rem;
+  text-align: center;
+}
+
+.option-card-body {
+  padding: 1.5rem;
+  display: flex;
+  flex-direction: column;
+  flex-grow: 1;
+  color: $text;
+
+  strong,
+  .font-weight-bold {
+    color: $text;
+  }
+
+  ul {
+    margin-bottom: 1rem;
+  }
+
+  .v-btn {
+    align-self: center;
+  }
+}
+</style>
diff --git a/app/src/components/new-request/search-components/numbered-company-bullets.vue b/app/src/components/new-request/search-components/numbered-company-bullets.vue
index 3782e28ad..39373db00 100644
--- a/app/src/components/new-request/search-components/numbered-company-bullets.vue
+++ b/app/src/components/new-request/search-components/numbered-company-bullets.vue
@@ -29,7 +29,20 @@
     </template>
 
     <template v-else-if="!isXproFlow">
-      <ul class="bullet-points">
+      <ul
+        v-if="isNumberedCompanyLauncherEnabled()"
+        class="bullet-points"
+      >
+        <li>
+          Your business name will be the Incorporation Number assigned by the Registry.
+          (It is not possible to request a specific number)
+        </li>
+        <li>You can change your business name at a later date.</li>
+      </ul>
+      <ul
+        v-else
+        class="bullet-points"
+      >
         <li>Your business name will be the Incorporation Number assigned by the Registry.</li>
         <li>You can change your business name at a later date.</li>
         <li>It is not possible to request a specific Incorporation Number.</li>
diff --git a/app/src/components/new-request/search.vue b/app/src/components/new-request/search.vue
index 6d8dffb48..3a2e720fd 100644
--- a/app/src/components/new-request/search.vue
+++ b/app/src/components/new-request/search.vue
@@ -310,6 +310,57 @@
       </v-row>
     </template>
 
+    <!-- Numbered Company Launcher (feature flagged) -->
+    <template v-if="showNumberedCompanyLauncher">
+      <v-row class="mt-6">
+        <v-col
+          cols="6"
+          class="d-flex justify-end"
+        >
+          <v-btn
+            id="incorporate-colin-btn"
+            class="px-9 button-blue"
+            :href="colinLink"
+            target="_blank"
+          >
+            Incorporate using Corporate Online
+            <v-icon
+              right
+              small
+            >
+              mdi-open-in-new
+            </v-icon>
+          </v-btn>
+        </v-col>
+        <v-col
+          cols="6"
+          class="d-flex justify-start"
+        >
+          <v-btn
+            id="incorporate-registry-btn"
+            class="px-9"
+            :disabled="!isSupportedIncorporationRegistration(getEntityTypeCd)"
+            @click="actionNowClicked()"
+          >
+            Incorporate using the New BC Business Registry
+          </v-btn>
+        </v-col>
+      </v-row>
+      <v-row justify="center">
+        <v-col cols="auto">
+          <v-btn
+            id="help-me-choose-launcher-btn"
+            class="pa-0 button-text title-bold-16"
+            text
+            :ripple="false"
+            @click="setNumberedCompanyHelpModalVisible(true)"
+          >
+            <span>Help me Choose</span>
+          </v-btn>
+        </v-col>
+      </v-row>
+    </template>
+
     <!-- "Action Now" button -->
     <template v-if="showActionNowButton">
       <v-row
@@ -420,7 +471,6 @@ import SocietiesInfo from '@/components/dialogs/societies-info-dialog.vue'
 import { AuthorizedActions, EntityTypes } from '@/enums'
 import { CommonMixin, NrAffiliationMixin, SearchMixin } from '@/mixins'
 import { Designations, XproMapping } from '@/list-data'
-import { Navigate } from '@/plugins'
 import { ActionBindingIF } from '@/interfaces/store-interfaces'
 import { Action, Getter } from 'pinia-class'
 import { useStore } from '@/store'
@@ -447,6 +497,7 @@ import { MRAS_MIN_LENGTH, MRAS_MAX_LENGTH }
   }
 })
 export default class Search extends Mixins(CommonMixin, NrAffiliationMixin, SearchMixin) {
+  @Action(useStore) setNumberedCompanyHelpModalVisible!: ActionBindingIF
   @Action(useStore) setSocietiesModalVisible!: ActionBindingIF
 
   @Getter(useStore) getIsLearBusiness!: boolean
@@ -544,6 +595,18 @@ export default class Search extends Mixins(CommonMixin, NrAffiliationMixin, Sear
     )
   }
 
+  /** Whether to show the two-button numbered company launcher (new BC business flow only, not BEN). */
+  get showNumberedCompanyLauncher (): boolean {
+    return (
+      this.isNumberedCompanyLauncherEnabled() &&
+      this.isNewBcBusiness &&
+      this.isNumberedCompany &&
+      this.isNumberedEntityType &&
+      // NB: EntityTypes.BC is the namex code for Benefit Company
+      this.getEntityTypeCd !== EntityTypes.BC
+    )
+  }
+
   get showActionNowButton (): boolean {
     // Conditional for Continuation In Flow.
     if (
@@ -569,6 +632,7 @@ export default class Search extends Mixins(CommonMixin, NrAffiliationMixin, Sear
     // Conditional for "New BC-based business" Flow.
     // If we're in Start a new BC based and the entity is supported, show incorporate now button.
     if (this.isNewBcBusiness && this.isNumberedCompany && this.isNumberedEntityType) {
+      if (this.showNumberedCompanyLauncher) return false
       const isIncorporateEntity = this.isSupportedIncorporationRegistration(this.getEntityTypeCd)
       return isIncorporateEntity
     }
@@ -610,6 +674,7 @@ export default class Search extends Mixins(CommonMixin, NrAffiliationMixin, Sear
     // Conditional for "New BC-based business" Flow.
     // If we're in Start a new BC based and the entity is not supported, show go to Colin button.
     if (this.isNewBcBusiness && this.isNumberedCompany && this.isNumberedEntityType) {
+      if (this.showNumberedCompanyLauncher) return false
       return !this.showActionNowButton
     }
 
@@ -768,30 +833,6 @@ export default class Search extends Mixins(CommonMixin, NrAffiliationMixin, Sear
     return (this.getHasNoCorpNum && !this.isValidXproName) || (!this.getHasNoCorpNum && !this.corpNumValid)
   }
 
-  /**
-   * If user is authenticated, create draft business and redirect to Dashboard.
-   * If restoration/reinstatement selected, go to business dashboard.
-   * If user is not authenticated, redirect to login screen then redirect back.
-   */
-  async actionNowClicked () {
-    const legalType = this.entityTypeToCorpType(this.getEntityTypeCd)
-    if (this.isAuthenticated) {
-      if (this.isConversion || this.isRestoration || this.isChangeName) {
-        this.goToEntityDashboard(this.getSearchBusiness.identifier)
-      } else {
-        await this.actionNumberedEntity(legalType)
-      }
-    } else {
-      // persist legal type and request type of the action in session upon authentication via Signin component
-      sessionStorage.setItem('LEGAL_TYPE', legalType)
-      sessionStorage.setItem('REQUEST_ACTION_CD', this.getRequestActionCd)
-      // navigate to BC Registry login page with return parameter
-      const registryHomeUrl = sessionStorage.getItem('REGISTRY_HOME_URL')
-      const nameRequestUrl = `${window.location.origin}`
-      Navigate(`${registryHomeUrl}login?return=${nameRequestUrl}`)
-    }
-  }
-
   async handleSubmit (doNameCheck = true) {
     this.setDoNameCheck(doNameCheck)
     if (this.isXproFlow) this.$root.$emit('showSpinner', true)
@@ -833,12 +874,30 @@ export default class Search extends Mixins(CommonMixin, NrAffiliationMixin, Sear
 
 #colin-button,
 #action-now-button,
+#incorporate-colin-btn,
+#incorporate-registry-btn,
 #search-name-btn {
   font-size: $px-14 !important;
   font-weight: bold;
   min-height: 45px;
 }
 
+#help-me-choose-launcher-btn {
+  font-size: $px-14 !important;
+  box-shadow: none !important;
+  height: 1.5rem !important;
+  min-height: 0;
+
+  span {
+    text-decoration: underline;
+  }
+}
+
+#help-me-choose-launcher-btn:before {
+  box-shadow: none !important;
+  background-color: transparent !important;
+}
+
 #goto-corporate-btn {
   min-height: 45px !important;
 }
diff --git a/app/src/interfaces/new-request-interface.ts b/app/src/interfaces/new-request-interface.ts
index 6c3d9e95d..e276a8675 100644
--- a/app/src/interfaces/new-request-interface.ts
+++ b/app/src/interfaces/new-request-interface.ts
@@ -57,6 +57,7 @@ export interface NewRequestIF {
   nrOriginal: Partial<NameRequestI>
   nrRequestNameMap: RequestNameMapI[]
   nrRequiredModalVisible: boolean
+  numberedCompanyHelpModalVisible: boolean
   origin_entity_type_cd: EntityTypes
   pickEntityModalVisible: boolean
   priorityRequest: boolean
diff --git a/app/src/mixins/common-mixin.ts b/app/src/mixins/common-mixin.ts
index 2c02b9808..83ec3ebfe 100644
--- a/app/src/mixins/common-mixin.ts
+++ b/app/src/mixins/common-mixin.ts
@@ -185,6 +185,11 @@ export class CommonMixin extends Vue {
     return GetFeatureFlag('enable-society')
   }
 
+  /** Returns true if the numbered company launcher (Corporate Online vs Business Registry) is enabled. */
+  isNumberedCompanyLauncherEnabled (): boolean {
+    return !!GetFeatureFlag('enable-numbered-company-launcher')
+  }
+
   /** Returns true if the specified NR is for a firm (SP/GP). */
   isFirm (nr: any): boolean {
     return [
diff --git a/app/src/mixins/nr-affiliation-mixin.ts b/app/src/mixins/nr-affiliation-mixin.ts
index 272cbc8ed..17685cc05 100644
--- a/app/src/mixins/nr-affiliation-mixin.ts
+++ b/app/src/mixins/nr-affiliation-mixin.ts
@@ -7,7 +7,7 @@ import { BusinessRequest, NameRequestI } from '@/interfaces'
 import { ActionBindingIF } from '@/interfaces/store-interfaces'
 import { Navigate } from '@/plugins'
 import { CommonMixin } from '@/mixins'
-import { NrAffiliationErrors } from '@/enums'
+import { EntityTypes, NrAffiliationErrors } from '@/enums'
 import { CREATED, BAD_REQUEST } from 'http-status-codes'
 import { CorpTypeCd } from '@bcrs-shared-components/corp-type-module'
 import { AmalgamationTypes, CorrectNameOptions, FilingTypes, NrRequestActionCodes }
@@ -19,6 +19,12 @@ export class NrAffiliationMixin extends Mixins(CommonMixin) {
   @Getter(useStore) isContinuationIn!: boolean
   @Getter(useStore) isNewBusiness!: boolean
   @Getter(useStore) getBusinessAccountId: string
+  @Getter(useStore) getEntityTypeCd!: EntityTypes
+  @Getter(useStore) getRequestActionCd!: NrRequestActionCodes
+  @Getter(useStore) isAuthenticated!: boolean
+  @Getter(useStore) isChangeName!: boolean
+  @Getter(useStore) isConversion!: boolean
+  @Getter(useStore) isRestoration!: boolean
   @Getter(useStore) isRoleStaff!: boolean
 
   @Action(useStore) setAffiliationErrorModalValue!: ActionBindingIF
@@ -215,6 +221,30 @@ export class NrAffiliationMixin extends Mixins(CommonMixin) {
     }
   }
 
+  /**
+   * If user is authenticated, create draft business and redirect to Dashboard.
+   * If restoration/reinstatement selected, go to business dashboard.
+   * If user is not authenticated, redirect to login screen then redirect back.
+   */
+  async actionNowClicked (): Promise<void> {
+    const legalType = this.entityTypeToCorpType(this.getEntityTypeCd)
+    if (this.isAuthenticated) {
+      if (this.isConversion || this.isRestoration || this.isChangeName) {
+        this.goToEntityDashboard(this.getSearchBusiness.identifier)
+      } else {
+        await this.actionNumberedEntity(legalType)
+      }
+    } else {
+      // persist legal type and request type of the action in session upon authentication via Signin component
+      sessionStorage.setItem('LEGAL_TYPE', legalType)
+      sessionStorage.setItem('REQUEST_ACTION_CD', this.getRequestActionCd)
+      // navigate to BC Registry login page with return parameter
+      const registryHomeUrl = sessionStorage.getItem('REGISTRY_HOME_URL')
+      const nameRequestUrl = `${window.location.origin}`
+      Navigate(`${registryHomeUrl}login?return=${nameRequestUrl}`)
+    }
+  }
+
   /**
    * 1. Handles the action buttons (numbered selection).
    * 2. Creates draft business depending on legal type.
diff --git a/app/src/plugins/launchDarkly.ts b/app/src/plugins/launchDarkly.ts
index 4ba888013..361c6b93d 100644
--- a/app/src/plugins/launchDarkly.ts
+++ b/app/src/plugins/launchDarkly.ts
@@ -11,6 +11,7 @@ const defaultFlagSet: LDFlagSet = {
   'banner-text': '', // by default, there is no banner text
   'disable-analysis': true, // by default, analysis is disabled
   'enable-genesys-web-message': false, // by default, genesys web message is disabled
+  'enable-numbered-company-launcher': false, // by default, numbered company launcher is disabled
   'enable-priority-checkbox': false, // by default, priority is disabled
   'enable-society': false, // by default society is disabled
   'enable-web-chat': false, // by default, old webchat is disabled
diff --git a/app/src/store/actions.ts b/app/src/store/actions.ts
index 977b54670..f9433bd2e 100644
--- a/app/src/store/actions.ts
+++ b/app/src/store/actions.ts
@@ -735,6 +735,10 @@ export const setNrRequiredModalVisible = (isVisible: boolean): void => {
   Mutations.mutateNrRequiredModalVisible(state, isVisible)
 }
 
+export const setNumberedCompanyHelpModalVisible = (isVisible: boolean): void => {
+  Mutations.mutateNumberedCompanyHelpModalVisible(state, isVisible)
+}
+
 export const setSocietiesModalVisible = (isVisible: boolean): void => {
   Mutations.mutateSocietiesModalVisible(state, isVisible)
 }
diff --git a/app/src/store/getters.ts b/app/src/store/getters.ts
index dd35a928c..56eeff3cb 100644
--- a/app/src/store/getters.ts
+++ b/app/src/store/getters.ts
@@ -853,6 +853,10 @@ export const getNrRequiredModalVisible = (state: StateIF): boolean => {
   return state.newRequestModel.nrRequiredModalVisible
 }
 
+export const getNumberedCompanyHelpModalVisible = (state: StateIF): boolean => {
+  return state.newRequestModel.numberedCompanyHelpModalVisible
+}
+
 export const getNameAnalysisTimeout = (state: StateIF): boolean => {
   return state.newRequestModel.nameAnalysisTimedOut
 }
diff --git a/app/src/store/mutations.ts b/app/src/store/mutations.ts
index c5175299d..90e332b20 100644
--- a/app/src/store/mutations.ts
+++ b/app/src/store/mutations.ts
@@ -278,6 +278,10 @@ export const mutateNrRequiredModalVisible = (state: StateIF, nrRequiredModalVisi
   state.newRequestModel.nrRequiredModalVisible = nrRequiredModalVisible
 }
 
+export const mutateNumberedCompanyHelpModalVisible = (state: StateIF, numberedCompanyHelpModalVisible: boolean) => {
+  state.newRequestModel.numberedCompanyHelpModalVisible = numberedCompanyHelpModalVisible
+}
+
 export const mutatePickEntityModalVisible = (state: StateIF, pickEntityModalVisible: boolean) => {
   state.newRequestModel.pickEntityModalVisible = pickEntityModalVisible
 }
diff --git a/app/src/store/state.ts b/app/src/store/state.ts
index 86c1ef54d..16008f31e 100644
--- a/app/src/store/state.ts
+++ b/app/src/store/state.ts
@@ -112,6 +112,7 @@ export const state: StateIF = {
     nrOriginal: {} as NameRequestI,
     nrRequestNameMap: [],
     nrRequiredModalVisible: false,
+    numberedCompanyHelpModalVisible: false,
     origin_entity_type_cd: null,
     pickEntityModalVisible: false,
     priorityRequest: false,
diff --git a/app/tests/unit/dialogs/numbered-company-help.spec.ts b/app/tests/unit/dialogs/numbered-company-help.spec.ts
new file mode 100644
index 000000000..fcaa6013a
--- /dev/null
+++ b/app/tests/unit/dialogs/numbered-company-help.spec.ts
@@ -0,0 +1,127 @@
+import Vuetify from 'vuetify'
+import { mount } from '@vue/test-utils'
+import { createPinia, setActivePinia } from 'pinia'
+import NumberedCompanyHelpDialog from '@/components/dialogs/numbered-company-help.vue'
+import { useStore } from '@/store'
+import { EntityTypes } from '@/enums'
+
+const vuetify = new Vuetify()
+
+// Prevent the warning "[Vuetify] Unable to locate target [data-app]"
+document.body.setAttribute('data-app', 'true')
+
+const mockFlags = vi.hoisted(() => ({ value: {} as Record<string, any> }))
+
+vi.mock('@/plugins/launchDarkly', () => ({
+  GetFeatureFlag: (name: string) => mockFlags.value[name],
+  InitLdClient: vi.fn(),
+  UpdateLdUser: vi.fn()
+}))
+
+const mockNavigate = vi.hoisted(() => vi.fn())
+
+vi.mock('@/plugins/navigate', () => ({
+  Navigate: mockNavigate
+}))
+
+setActivePinia(createPinia())
+const store = useStore()
+
+// NB: store state is set before mounting because pinia -> component reactivity
+// is not available in this test environment (pinia is externalized by vitest)
+describe('NumberedCompanyHelpDialog', () => {
+  beforeEach(() => {
+    sessionStorage.setItem('CORPORATE_ONLINE_URL', 'https://corporate-online-url/')
+    sessionStorage.setItem('REGISTRY_HOME_URL', 'https://registry-home-url/')
+    mockFlags.value = {
+      'supported-incorporation-registration-entities': [EntityTypes.CR]
+    }
+    store.setEntityTypeCd(EntityTypes.CR)
+    mockNavigate.mockClear()
+  })
+
+  afterEach(() => {
+    store.setNumberedCompanyHelpModalVisible(false)
+  })
+
+  it('is hidden when the state is not set', () => {
+    const wrapper = mount(NumberedCompanyHelpDialog, { vuetify })
+
+    expect(wrapper.vm.showModal).toBe(false)
+    expect(wrapper.find('#numbered-company-help-close-btn').exists()).toBe(false)
+
+    wrapper.destroy()
+  })
+
+  it('shows the modal when the state is set and displays both option cards', () => {
+    store.setNumberedCompanyHelpModalVisible(true)
+    const wrapper = mount(NumberedCompanyHelpDialog, { vuetify })
+
+    expect(wrapper.vm.showModal).toBe(true)
+    expect(wrapper.text()).toContain('Choose the website you want to use')
+
+    // Corporate Online card
+    const coCard = wrapper.find('#corporate-online-card')
+    expect(coCard.exists()).toBe(true)
+    expect(coCard.text()).toContain('Corporate Online')
+    expect(coCard.text()).toContain('For complex filings.')
+    expect(coCard.text()).toContain('combine or merge your business with another business (Amalgamation)')
+    expect(coCard.text()).toContain('reactivate a business (Restoration)')
+    expect(coCard.text()).toContain('move your business out of B.C. (Continuation-out)')
+    expect(coCard.text()).toContain('Note: all businesses in Corporate Online will be moved')
+    const coBtn = coCard.find('#help-corporate-online-btn')
+    expect(coBtn.text()).toContain('Continue to Corporate Online')
+    expect(coBtn.attributes('href')).toBe('https://corporate-online-url/')
+    expect(coBtn.attributes('target')).toBe('_blank')
+
+    // BC Business Registry card
+    const brCard = wrapper.find('#business-registry-card')
+    expect(brCard.exists()).toBe(true)
+    expect(brCard.text()).toContain('BC Business Registry')
+    expect(brCard.text()).toContain('For everyday filings.')
+    expect(brCard.text()).toContain('file annual reports')
+    expect(brCard.text()).toContain('change your business address when you move')
+    expect(brCard.text()).toContain('change directors names or addresses')
+    expect(brCard.text()).toContain('change basic business information (Alteration)')
+    const brBtn = brCard.find('#help-business-registry-btn')
+    expect(brBtn.text()).toContain('Use the New BC Business Registry')
+    expect(brBtn.attributes('disabled')).toBeUndefined()
+
+    wrapper.destroy()
+  })
+
+  it('disables the registry button when the entity is not supported', () => {
+    mockFlags.value['supported-incorporation-registration-entities'] = []
+    store.setNumberedCompanyHelpModalVisible(true)
+    const wrapper = mount(NumberedCompanyHelpDialog, { vuetify })
+
+    expect(wrapper.find('#help-business-registry-btn').attributes('disabled')).toBe('disabled')
+
+    wrapper.destroy()
+  })
+
+  it('closes the modal when the close button is pressed', async () => {
+    store.setNumberedCompanyHelpModalVisible(true)
+    const wrapper = mount(NumberedCompanyHelpDialog, { vuetify })
+    expect(wrapper.vm.showModal).toBe(true)
+
+    await wrapper.find('#numbered-company-help-close-btn').trigger('click')
+
+    expect(store.getNumberedCompanyHelpModalVisible).toBe(false)
+
+    wrapper.destroy()
+  })
+
+  it('closes the modal and actions the NR when the registry button is pressed', async () => {
+    store.setNumberedCompanyHelpModalVisible(true)
+    const wrapper = mount(NumberedCompanyHelpDialog, { vuetify })
+
+    await wrapper.find('#help-business-registry-btn').trigger('click')
+
+    expect(store.getNumberedCompanyHelpModalVisible).toBe(false)
+    // unauthenticated user is redirected to login with a return parameter
+    expect(mockNavigate).toHaveBeenCalledWith(`https://registry-home-url/login?return=${window.location.origin}`)
+
+    wrapper.destroy()
+  })
+})
diff --git a/app/tests/unit/numbered-company-bullets.spec.ts b/app/tests/unit/numbered-company-bullets.spec.ts
new file mode 100644
index 000000000..9596930a4
--- /dev/null
+++ b/app/tests/unit/numbered-company-bullets.spec.ts
@@ -0,0 +1,45 @@
+import Vuetify from 'vuetify'
+import { mount } from '@vue/test-utils'
+import { createPinia, setActivePinia } from 'pinia'
+import NumberedCompanyBullets from '@/components/new-request/search-components/numbered-company-bullets.vue'
+
+const vuetify = new Vuetify()
+
+const mockFlags = vi.hoisted(() => ({ value: {} as Record<string, any> }))
+
+vi.mock('@/plugins/launchDarkly', () => ({
+  GetFeatureFlag: (name: string) => mockFlags.value[name],
+  InitLdClient: vi.fn(),
+  UpdateLdUser: vi.fn()
+}))
+
+setActivePinia(createPinia())
+
+describe('NumberedCompanyBullets component', () => {
+  it('displays the original bullets when the launcher flag is disabled', () => {
+    mockFlags.value = { 'enable-numbered-company-launcher': false }
+    const wrapper = mount(NumberedCompanyBullets, { vuetify })
+
+    const bullets = wrapper.findAll('li')
+    expect(bullets.length).toBe(3)
+    expect(bullets.at(0).text()).toBe('Your business name will be the Incorporation Number assigned by the Registry.')
+    expect(bullets.at(1).text()).toBe('You can change your business name at a later date.')
+    expect(bullets.at(2).text()).toBe('It is not possible to request a specific Incorporation Number.')
+
+    wrapper.destroy()
+  })
+
+  it('displays the launcher bullets when the launcher flag is enabled', () => {
+    mockFlags.value = { 'enable-numbered-company-launcher': true }
+    const wrapper = mount(NumberedCompanyBullets, { vuetify })
+
+    const bullets = wrapper.findAll('li')
+    expect(bullets.length).toBe(2)
+    expect(bullets.at(0).text())
+      .toContain('Your business name will be the Incorporation Number assigned by the Registry.')
+    expect(bullets.at(0).text()).toContain('(It is not possible to request a specific number)')
+    expect(bullets.at(1).text()).toBe('You can change your business name at a later date.')
+
+    wrapper.destroy()
+  })
+})
diff --git a/app/tests/unit/search.spec.ts b/app/tests/unit/search.spec.ts
index 9feab33df..ad042a98d 100644
--- a/app/tests/unit/search.spec.ts
+++ b/app/tests/unit/search.spec.ts
@@ -1,12 +1,30 @@
-import { createLocalVue } from '@vue/test-utils'
-// import { mount, shallowMount } from '@vue/test-utils'
+import { createLocalVue, mount } from '@vue/test-utils'
+// import { shallowMount } from '@vue/test-utils'
 // import newReqModule from '@/store/new-request-module'
-// import Search from '@/components/new-request/search.vue'
+import Search from '@/components/new-request/search.vue'
 import Vuetify from 'vuetify'
+import { createPinia, setActivePinia } from 'pinia'
+import { useStore } from '@/store'
+import { CompanyTypes, EntityTypes, Location, NrRequestActionCodes } from '@/enums'
+import { RequestActions } from '@/list-data'
 
 const localVue = createLocalVue()
 localVue.use(Vuetify)
-// const vuetify = new Vuetify()
+const vuetify = new Vuetify()
+
+// Prevent the warning "[Vuetify] Unable to locate target [data-app]"
+document.body.setAttribute('data-app', 'true')
+
+const mockFlags = vi.hoisted(() => ({ value: {} as Record<string, any> }))
+
+vi.mock('@/plugins/launchDarkly', () => ({
+  GetFeatureFlag: (name: string) => mockFlags.value[name],
+  InitLdClient: vi.fn(),
+  UpdateLdUser: vi.fn()
+}))
+
+setActivePinia(createPinia())
+const store = useStore()
 
 describe('Search component', () => {
   it('is an empty test to pre-empt test error', () => {})
@@ -74,3 +92,156 @@ describe('Select Company Type block', () => {
   //   wrapper.destroy()
   // })
 })
+
+describe('Numbered Company Launcher', () => {
+  // the "Start a new BC-based business" request action (group 0)
+  const newBcBusinessRequest = RequestActions.find(
+    ra => !ra.isHeader && ra.group === 0 && ra.value === NrRequestActionCodes.NEW_BUSINESS
+  )
+
+  // stub child components -- the launcher buttons are in Search's own template
+  const stubs = {
+    BusinessLookupFetch: true,
+    CompanyType: true,
+    CorpNumberCheckbox: true,
+    Designation: true,
+    DummyInputBox: true,
+    EntityType: true,
+    Jurisdiction: true,
+    NameInput: true,
+    NumberedCompanyBullets: true,
+    RequestAction: true,
+    SocietiesInfo: true,
+    XproFederalBullets: true
+  }
+
+  const wrapperFactory = () => mount(Search, { vuetify, stubs })
+
+  beforeEach(() => {
+    sessionStorage.setItem('CORPORATE_ONLINE_URL', 'https://corporate-online-url/')
+
+    // default flags (launcher off, CR supported for incorporation)
+    mockFlags.value = {
+      'disable-analysis': true,
+      'enable-numbered-company-launcher': false,
+      'enable-society': false,
+      'supported-amalgamation-entities': [],
+      'supported-continuation-in-entities': [],
+      'supported-incorporation-registration-entities': [EntityTypes.CR]
+    }
+
+    // set up the new BC business + numbered company flow
+    store.setRequestAction(NrRequestActionCodes.NEW_BUSINESS)
+    store.setSearchRequest(newBcBusinessRequest)
+    store.setLocation(Location.BC)
+    store.setEntityTypeCd(EntityTypes.CR)
+    store.setSearchCompanyType(CompanyTypes.NUMBERED_COMPANY)
+    store.setNumberedCompanyHelpModalVisible(false)
+  })
+
+  it('shows only the Action Now button when the flag is off and the entity is supported', () => {
+    const wrapper = wrapperFactory()
+
+    expect(wrapper.find('#action-now-button').exists()).toBe(true)
+    expect(wrapper.find('#action-now-button').text()).toContain('Incorporate Now')
+    expect(wrapper.find('#colin-button').exists()).toBe(false)
+    expect(wrapper.find('#incorporate-colin-btn').exists()).toBe(false)
+    expect(wrapper.find('#incorporate-registry-btn').exists()).toBe(false)
+    expect(wrapper.find('#help-me-choose-launcher-btn').exists()).toBe(false)
+
+    wrapper.destroy()
+  })
+
+  it('shows only the COLIN button when the flag is off and the entity is not supported', () => {
+    mockFlags.value['supported-incorporation-registration-entities'] = []
+    const wrapper = wrapperFactory()
+
+    expect(wrapper.find('#colin-button').exists()).toBe(true)
+    expect(wrapper.find('#colin-button').text()).toContain('Go to Corporate Online to Register')
+    expect(wrapper.find('#action-now-button').exists()).toBe(false)
+    expect(wrapper.find('#incorporate-colin-btn').exists()).toBe(false)
+    expect(wrapper.find('#incorporate-registry-btn').exists()).toBe(false)
+
+    wrapper.destroy()
+  })
+
+  it('shows the launcher buttons and help link when the flag is on', () => {
+    mockFlags.value['enable-numbered-company-launcher'] = true
+    const wrapper = wrapperFactory()
+
+    const colinBtn = wrapper.find('#incorporate-colin-btn')
+    expect(colinBtn.exists()).toBe(true)
+    expect(colinBtn.text()).toContain('Incorporate using Corporate Online')
+    expect(colinBtn.attributes('href')).toBe('https://corporate-online-url/')
+    expect(colinBtn.attributes('target')).toBe('_blank')
+
+    const registryBtn = wrapper.find('#incorporate-registry-btn')
+    expect(registryBtn.exists()).toBe(true)
+    expect(registryBtn.text()).toContain('Incorporate using the New BC Business Registry')
+    expect(registryBtn.attributes('disabled')).toBeUndefined()
+
+    const helpBtn = wrapper.find('#help-me-choose-launcher-btn')
+    expect(helpBtn.exists()).toBe(true)
+    expect(helpBtn.text()).toContain('Help me Choose')
+
+    expect(wrapper.find('#action-now-button').exists()).toBe(false)
+    expect(wrapper.find('#colin-button').exists()).toBe(false)
+
+    wrapper.destroy()
+  })
+
+  it('disables the registry button when the entity is not supported', () => {
+    mockFlags.value['enable-numbered-company-launcher'] = true
+    mockFlags.value['supported-incorporation-registration-entities'] = []
+    const wrapper = wrapperFactory()
+
+    expect(wrapper.find('#incorporate-colin-btn').exists()).toBe(true)
+    expect(wrapper.find('#incorporate-registry-btn').attributes('disabled')).toBe('disabled')
+
+    wrapper.destroy()
+  })
+
+  it('opens the help dialog when the help link is clicked', async () => {
+    mockFlags.value['enable-numbered-company-launcher'] = true
+    const wrapper = wrapperFactory()
+
+    expect(store.getNumberedCompanyHelpModalVisible).toBe(false)
+    await wrapper.find('#help-me-choose-launcher-btn').trigger('click')
+    expect(store.getNumberedCompanyHelpModalVisible).toBe(true)
+
+    wrapper.destroy()
+  })
+
+  it('does not show the launcher for a benefit company', () => {
+    mockFlags.value['enable-numbered-company-launcher'] = true
+    mockFlags.value['supported-incorporation-registration-entities'] = [EntityTypes.BC]
+    // NB: EntityTypes.BC is the namex code for Benefit Company
+    store.setEntityTypeCd(EntityTypes.BC)
+    const wrapper = wrapperFactory()
+
+    expect(wrapper.find('#incorporate-colin-btn').exists()).toBe(false)
+    expect(wrapper.find('#incorporate-registry-btn').exists()).toBe(false)
+    expect(wrapper.find('#help-me-choose-launcher-btn').exists()).toBe(false)
+    // a supported benefit company still shows the Action Now button
+    expect(wrapper.find('#action-now-button').exists()).toBe(true)
+
+    wrapper.destroy()
+  })
+
+  it('does not show the launcher in a non-new-business flow', () => {
+    mockFlags.value['enable-numbered-company-launcher'] = true
+    store.setRequestAction(NrRequestActionCodes.AMALGAMATE)
+    store.setSearchRequest(RequestActions.find(
+      ra => !ra.isHeader && ra.value === NrRequestActionCodes.AMALGAMATE
+    ))
+    const wrapper = wrapperFactory()
+
+    expect(wrapper.find('#incorporate-colin-btn').exists()).toBe(false)
+    expect(wrapper.find('#incorporate-registry-btn').exists()).toBe(false)
+    expect(wrapper.find('#help-me-choose-launcher-btn').exists()).toBe(false)
+    // amalgamation of an unsupported entity still shows the COLIN button
+    expect(wrapper.find('#colin-button').exists()).toBe(true)
+
+    wrapper.destroy()
+  })
+})