diff --git a/src/visualBuilder/utils/__test__/enableInlineEditing.test.ts b/src/visualBuilder/utils/__test__/enableInlineEditing.test.ts
index c8565a53..2bee0a0e 100644
--- a/src/visualBuilder/utils/__test__/enableInlineEditing.test.ts
+++ b/src/visualBuilder/utils/__test__/enableInlineEditing.test.ts
@@ -127,6 +127,39 @@ describe("enableInlineEditing", () => {
         expect(editableElement.focus).toHaveBeenCalled();
     });
 
+    it("should set dir=auto so the caret follows the text direction", () => {
+        enableInlineEditing({
+            expectedFieldData: "Test content",
+            editableElement,
+            fieldType: FieldDataType.SINGLELINE,
+            elements: {
+                visualBuilderContainer,
+                resizeObserver,
+                lastEditedField: null,
+            },
+        });
+
+        expect(editableElement.getAttribute("dir")).toBe("auto");
+    });
+
+    it("should set dir=auto on the pseudo element when one is created", () => {
+        // Content differs from expected, so a pseudo editable element is used.
+        enableInlineEditing({
+            expectedFieldData: "Different content",
+            editableElement,
+            fieldType: FieldDataType.SINGLELINE,
+            elements: {
+                visualBuilderContainer,
+                resizeObserver,
+                lastEditedField: null,
+            },
+        });
+
+        const pseudoElement =
+            generatePseudoEditableElement.mock.results[0].value;
+        expect(pseudoElement.getAttribute("dir")).toBe("auto");
+    });
+
     it("should handle multiline fields correctly", () => {
         enableInlineEditing({
             expectedFieldData: "Test content",
diff --git a/src/visualBuilder/utils/__test__/getStyleOfAnElement.test.ts b/src/visualBuilder/utils/__test__/getStyleOfAnElement.test.ts
index bc449ba8..22decf8f 100644
--- a/src/visualBuilder/utils/__test__/getStyleOfAnElement.test.ts
+++ b/src/visualBuilder/utils/__test__/getStyleOfAnElement.test.ts
@@ -42,4 +42,14 @@ describe("getStyleOfAnElement", () => {
             width: "100px",
         });
     });
+
+    test("it should not copy direction/unicode-bidi so dir=auto can govern", () => {
+        const elem = document.createElement("div");
+        elem.style.direction = "rtl";
+        elem.style.unicodeBidi = "isolate";
+
+        const style = getStyleOfAnElement(elem);
+        expect(style).not.toHaveProperty("direction");
+        expect(style).not.toHaveProperty("unicode-bidi");
+    });
 });
diff --git a/src/visualBuilder/utils/enableInlineEditing.ts b/src/visualBuilder/utils/enableInlineEditing.ts
index ea020a92..92563775 100644
--- a/src/visualBuilder/utils/enableInlineEditing.ts
+++ b/src/visualBuilder/utils/enableInlineEditing.ts
@@ -92,6 +92,8 @@ export function enableInlineEditing({
     }
 
     actualEditableField.setAttribute("contenteditable", "true");
+    // caret follows the text direction (fixes LTR caret on RTL content)
+    actualEditableField.setAttribute("dir", "auto");
     actualEditableField.addEventListener("input", handleFieldInput);
     actualEditableField.addEventListener("keydown", handleFieldKeyDown);
 
diff --git a/src/visualBuilder/utils/getStyleOfAnElement.ts b/src/visualBuilder/utils/getStyleOfAnElement.ts
index d70a78b0..4451e249 100644
--- a/src/visualBuilder/utils/getStyleOfAnElement.ts
+++ b/src/visualBuilder/utils/getStyleOfAnElement.ts
@@ -30,6 +30,9 @@ export default function getStyleOfAnElement(element: HTMLElement): {
         "margin-bottom",
         "-webkit-user-modify",
         "cursor",
+        // let the pseudo element's dir="auto" decide direction, not inline copies
+        "direction",
+        "unicode-bidi",
     ];
 
     const styles: { [key: string]: string } = {};
diff --git a/src/visualBuilder/utils/handleIndividualFields.ts b/src/visualBuilder/utils/handleIndividualFields.ts
index 3ddb6763..52f27869 100644
--- a/src/visualBuilder/utils/handleIndividualFields.ts
+++ b/src/visualBuilder/utils/handleIndividualFields.ts
@@ -133,6 +133,7 @@ export function cleanIndividualFieldResidual(elements: {
             VISUAL_BUILDER_FIELD_TYPE_ATTRIBUTE_KEY
         );
         previousSelectedEditableDOM.removeAttribute("contenteditable");
+        previousSelectedEditableDOM.removeAttribute("dir");
         previousSelectedEditableDOM.removeEventListener(
             "input",
             handleFieldInput