diff --git a/apps/app/src/lib/plugin-frontend-reload.test.ts b/apps/app/src/lib/plugin-frontend-reload.test.ts
index 9604256f84a..ed1b4c6b9d8 100644
--- a/apps/app/src/lib/plugin-frontend-reload.test.ts
+++ b/apps/app/src/lib/plugin-frontend-reload.test.ts
@@ -116,8 +116,8 @@ function makeDeps(initial: PluginFrontendCandidate[] = []): TestReconcileDeps {
     fetchCandidates: vi.fn(
       async (): Promise<PluginFrontendCandidate[]> => initial,
     ),
-    importModule: vi.fn(
-      async (_url: string): Promise<unknown> => pluginModule("hello"),
+    importModule: vi.fn(async (_url: string): Promise<unknown> =>
+      pluginModule("hello"),
     ),
     applyCss: vi.fn(),
     retainCss: vi.fn(() => vi.fn()),
@@ -546,6 +546,27 @@ describe("reconcilePluginFrontends", () => {
     expect(state.appliedHashes.has("hello")).toBe(false);
   });
 
+  it("uses a fresh module URL when retrying a failed unchanged bundle", async () => {
+    const state = createPluginFrontendReconcileState();
+    const deps = makeDeps([candidate("hello", "v1")]);
+    deps.importModule.mockRejectedValueOnce(new Error("blocked by client"));
+
+    await reconcilePluginFrontends(state, deps);
+    await reconcilePluginFrontends(state, deps);
+    await reconcilePluginFrontends(state, deps);
+
+    expect(deps.importModule).toHaveBeenCalledTimes(2);
+    expect(deps.importModule).toHaveBeenNthCalledWith(
+      1,
+      "/api/v1/plugins/hello/assets/app.js?h=v1",
+    );
+    expect(deps.importModule).toHaveBeenNthCalledWith(
+      2,
+      "/api/v1/plugins/hello/assets/app.js?h=v1&bb_retry=1",
+    );
+    expect(state.records.get("hello")?.status).toBe("loaded");
+  });
+
   it("mounts once, skips repeated reconciliation, and disposes exactly once on reload and removal", async () => {
     const state = createPluginFrontendReconcileState();
     const deps = makeDeps([candidate("hello", "v1")]);
diff --git a/apps/app/src/lib/plugin-frontend.ts b/apps/app/src/lib/plugin-frontend.ts
index 4b21c040cf2..cb0721d7cb8 100644
--- a/apps/app/src/lib/plugin-frontend.ts
+++ b/apps/app/src/lib/plugin-frontend.ts
@@ -322,9 +322,14 @@ async function runWithConcurrencyLimit<T>(
   await Promise.all(lanes);
 }
 
+function appendPluginImportRetry(url: string, retryCount: number): string {
+  return `${url}${url.includes("?") ? "&" : "?"}bb_retry=${retryCount}`;
+}
+
 interface PluginFrontendReconcileState {
   records: Map<string, PluginFrontendRecord>;
   appliedHashes: Map<string, string>;
+  failedImportAttempts: Map<string, { hash: string; count: number }>;
   activeGenerations: Map<string, ActivePluginFrontendGeneration>;
   generationByPluginId: Map<string, number>;
   pendingControllers: Map<string, AbortController>;
@@ -337,6 +342,7 @@ export function createPluginFrontendReconcileState(): PluginFrontendReconcileSta
   return {
     records: new Map(),
     appliedHashes: new Map(),
+    failedImportAttempts: new Map(),
     activeGenerations: new Map(),
     generationByPluginId: new Map(),
     pendingControllers: new Map(),
@@ -657,14 +663,36 @@ async function reconcileCandidates(
         return;
       }
       deps.resetCrashedSlots(pluginId);
-      const loaded = await loadPluginFrontends([candidate], {
-        importModule: deps.importModule,
-        injectCss: () => {},
-        warn: deps.warn,
-      });
+      const previousAttempt = state.failedImportAttempts.get(pluginId);
+      const retryCount =
+        previous?.status === "failed" &&
+        previousAttempt?.hash === candidate.bundle.hash
+          ? previousAttempt.count + 1
+          : 0;
+      const importUrl =
+        retryCount === 0
+          ? candidate.bundle.jsUrl
+          : appendPluginImportRetry(candidate.bundle.jsUrl, retryCount);
+      const loaded = await loadPluginFrontends(
+        [
+          {
+            ...candidate,
+            bundle: { ...candidate.bundle, jsUrl: importUrl },
+          },
+        ],
+        {
+          importModule: deps.importModule,
+          injectCss: () => {},
+          warn: deps.warn,
+        },
+      );
       const record = loaded.get(pluginId);
       if (record === undefined) return;
       if (record.status === "failed") {
+        state.failedImportAttempts.set(pluginId, {
+          hash: candidate.bundle.hash,
+          count: retryCount,
+        });
         await deactivateCommittedGeneration(pluginId, state, deps);
         state.records.set(pluginId, record);
         publishDiagnostic(state, deps, {
@@ -679,6 +707,7 @@ async function reconcileCandidates(
         });
         return;
       }
+      state.failedImportAttempts.delete(pluginId);
       if (record.status === "needs-update") {
         await deactivateCommittedGeneration(pluginId, state, deps);
         state.records.set(pluginId, record);
@@ -833,6 +862,7 @@ export async function disposePluginFrontends(
   }
   state.records.clear();
   state.appliedHashes.clear();
+  state.failedImportAttempts.clear();
   state.activeGenerations.clear();
   state.diagnostics.clear();
   deps.diagnosticsChanged?.();
diff --git a/apps/server/src/routes/plugins.ts b/apps/server/src/routes/plugins.ts
index 871254bf675..a1ccee79a19 100644
--- a/apps/server/src/routes/plugins.ts
+++ b/apps/server/src/routes/plugins.ts
@@ -471,6 +471,41 @@ export function registerPluginRoutes(
     "app.css": { kind: "css", contentType: "text/css; charset=utf-8" },
   } as const;
 
+  app.get("/plugin-app-assets/:hash/:file", async (context) => {
+    const file = context.req.param("file");
+    const spec =
+      file === "app.js" || file === "app.css"
+        ? APP_ASSET_CONTENT_TYPES[file]
+        : undefined;
+    if (!spec) {
+      return context.json({ ok: false, error: "unknown plugin asset" }, 404);
+    }
+    const hash = context.req.param("hash");
+    if (!/^[a-f0-9]{16}$/u.test(hash)) {
+      return context.json({ ok: false, error: "unknown plugin asset" }, 404);
+    }
+    const asset = plugins.getAppAssetByHash(hash, spec.kind);
+    if (!asset) {
+      return context.json(
+        { ok: false, error: "plugin has no loadable frontend bundle" },
+        404,
+      );
+    }
+    let bytes: Buffer;
+    try {
+      bytes = await readFile(asset.path);
+    } catch {
+      return context.json({ ok: false, error: "bundle file missing" }, 404);
+    }
+    return appAssetResponse(context, bytes, {
+      assetKey: `${hash}:${spec.kind}`,
+      cache: appAssetCompressionCache,
+      contentType: spec.contentType,
+      cacheControl: "public, max-age=31536000, immutable",
+      contentHash: asset.hash,
+    });
+  });
+
   app.get("/plugins/:id/assets/icons/:file", (context) => {
     const file = context.req.param("file");
     const name = file.endsWith(".svg") ? file.slice(0, -".svg".length) : null;
diff --git a/apps/server/src/server.ts b/apps/server/src/server.ts
index ebe92c9d21a..eb9b66d7060 100644
--- a/apps/server/src/server.ts
+++ b/apps/server/src/server.ts
@@ -165,7 +165,7 @@ const SLOW_API_REQUEST_LOG_THRESHOLD_MS = 1_000;
 const THREAD_EVENT_WAIT_PATH_PATTERN =
   /^\/api\/v1\/threads\/[^/]+\/events\/wait$/u;
 const PLUGIN_APP_ASSET_PATH_PATTERN =
-  /^\/api\/v1\/plugins\/[^/]+\/assets\/app\.(?:js|css)$/u;
+  /^\/api\/v1\/(?:plugins\/[^/]+\/assets|plugin-app-assets\/[a-f0-9]{16})\/app\.(?:js|css)$/u;
 const PRECOMPRESSED_STATIC_FILES = [
   { encoding: "br", extension: ".br" },
   { encoding: "gzip", extension: ".gz" },
diff --git a/apps/server/src/services/plugins/app-bundle.ts b/apps/server/src/services/plugins/app-bundle.ts
index bb08994135a..81db348df8c 100644
--- a/apps/server/src/services/plugins/app-bundle.ts
+++ b/apps/server/src/services/plugins/app-bundle.ts
@@ -320,9 +320,10 @@ export async function loadPluginAppBundle(
   const hasher = createHash("sha256").update(js);
   if (css !== null) hasher.update(css);
   hasher.update(metaRaw);
+  hasher.update(pluginId);
   const hash = hasher.digest("hex").slice(0, 16);
   const assetUrl = (file: string) =>
-    `/api/v1/plugins/${encodeURIComponent(pluginId)}/assets/${file}?h=${hash}`;
+    `/api/v1/plugin-app-assets/${hash}/${file}`;
   return {
     state: {
       hasApp: true,
diff --git a/apps/server/src/services/plugins/plugin-service.ts b/apps/server/src/services/plugins/plugin-service.ts
index 902bf54a8fd..a906e1dac3d 100644
--- a/apps/server/src/services/plugins/plugin-service.ts
+++ b/apps/server/src/services/plugins/plugin-service.ts
@@ -282,6 +282,10 @@ export interface PluginService {
     id: string,
     kind: "js" | "css",
   ): { path: string; hash: string } | undefined;
+  getAppAssetByHash(
+    hash: string,
+    kind: "js" | "css",
+  ): { path: string; hash: string } | undefined;
   getBrandingAsset(
     id: string,
     variant: PluginBrandingAssetVariant,
@@ -1604,6 +1608,16 @@ export function createPluginService(deps: PluginServiceDeps): PluginService {
       return { path, hash: assets.hash };
     },
 
+    getAppAssetByHash(hash, kind) {
+      for (const [id, snapshot] of appBundles) {
+        if (!loaded.has(id) || snapshot.assets?.hash !== hash) continue;
+        const path =
+          kind === "js" ? snapshot.assets.jsPath : snapshot.assets.cssPath;
+        if (path !== null) return { path, hash };
+      }
+      return undefined;
+    },
+
     getBrandingAsset(id, variant) {
       const set = brandingAssetSetFor(id);
       const asset =
diff --git a/apps/server/test/services/plugins/plugin-app-bundle.test.ts b/apps/server/test/services/plugins/plugin-app-bundle.test.ts
index 73f8335a6ca..32b7b29dbae 100644
--- a/apps/server/test/services/plugins/plugin-app-bundle.test.ts
+++ b/apps/server/test/services/plugins/plugin-app-bundle.test.ts
@@ -122,10 +122,10 @@ describe("plugin app bundles (build policy, inventory, asset routes)", () => {
     expect(bundle.sdkMajor).toBe(PLUGIN_SDK_MAJOR);
     expect(bundle.sdkVersion).toBe(PLUGIN_SDK_VERSION);
     expect(bundle.jsUrl).toBe(
-      `/api/v1/plugins/appy/assets/app.js?h=${bundle.hash}`,
+      `/api/v1/plugin-app-assets/${bundle.hash}/app.js`,
     );
     expect(bundle.cssUrl).toBe(
-      `/api/v1/plugins/appy/assets/app.css?h=${bundle.hash}`,
+      `/api/v1/plugin-app-assets/${bundle.hash}/app.css`,
     );
     const jsStat = await stat(join(rootDir, "dist", "app.js"));
     await stat(join(rootDir, "dist", "app.meta.json"));
@@ -212,6 +212,10 @@ describe("plugin app bundles (build policy, inventory, asset routes)", () => {
       `${BASE}/api/v1/plugins/nope/assets/app.js`,
     );
     expect(unknownPlugin.status).toBe(404);
+    const unknownHash = await harness.app.request(
+      `${BASE}/api/v1/plugin-app-assets/0000000000000000/app.js`,
+    );
+    expect(unknownHash.status).toBe(404);
     const unknownFile = await harness.app.request(
       `${BASE}/api/v1/plugins/appy/assets/evil.js`,
     );
@@ -395,7 +399,7 @@ describe("plugin app bundles (build policy, inventory, asset routes)", () => {
     expect(after).not.toBeNull();
     expect(after?.hash).not.toBe(before?.hash);
     expect(after?.jsUrl).toBe(
-      `/api/v1/plugins/devy/assets/app.js?h=${after?.hash}`,
+      `/api/v1/plugin-app-assets/${after?.hash}/app.js`,
     );
     const js = await harness.app.request(`${BASE}${after?.jsUrl ?? ""}`);
     expect(js.status).toBe(200);