chore: update README per template

Author: wescpy

README.md

@@ -1,62 +1,46 @@
-Python Client for Google Maps Services
-====================================
-
-![Test](https://github.com/googlemaps/google-maps-services-js/workflows/Test/badge.svg)
-![Release](https://github.com/googlemaps/google-maps-services-js/workflows/Release/badge.svg)
+[![PyPI](https://img.shields.io/pypi/v/googlemaps.svg)](https://pypi.python.org/pypi/googlemaps)
+![Release](https://github.com/googlemaps/google-maps-services-python/workflows/Release/badge.svg)
+![Stable](https://img.shields.io/badge/stability-stable-green)
+[![Tests/Build Status](https://github.com/googlemaps/google-maps-services-python/actions/workflows/test.yml/badge.svg)](https://github.com/googlemaps/google-maps-services-python/actions/workflows/test.yml)
 [![codecov](https://codecov.io/gh/googlemaps/google-maps-services-python/branch/master/graph/badge.svg)](https://codecov.io/gh/googlemaps/google-maps-services-python)
-[![PyPI version](https://badge.fury.io/py/googlemaps.svg)](https://badge.fury.io/py/googlemaps)
-![PyPI - Downloads](https://img.shields.io/pypi/dd/googlemaps)
-![GitHub contributors](https://img.shields.io/github/contributors/googlemaps/google-maps-services-python)
-
-## Description
 
-Use Python? Want to geocode something? Looking for directions?
-Maybe matrices of directions? This library brings the Google Maps Platform Web
-Services to your Python application.
+![GitHub contributors](https://img.shields.io/github/contributors/googlemaps/google-maps-services-python?color=green)
+[![GitHub License](https://img.shields.io/github/license/googlemaps/google-maps-services-python?color=blue)][license]
+[![Discord](https://img.shields.io/discord/676948200904589322?color=6A7EC2&logo=discord&logoColor=ffffff)][Discord server]
+[![StackOverflow](https://img.shields.io/stackexchange/stackoverflow/t/google-maps?color=orange&label=google-maps&logo=stackoverflow)](https://stackoverflow.com/questions/tagged/google-maps)
 
-The Python Client for Google Maps Services is a Python Client library for the following Google Maps
-APIs:
+# Python Client for Google Maps Services
 
- - Directions API
- - Distance Matrix API
- - Elevation API
- - Geocoding API
- - Geolocation API
- - Time Zone API
- - Roads API
- - Places API
- - Maps Static API
- - Address Validation API
-
-Keep in mind that the same [terms and conditions](https://developers.google.com/maps/terms) apply
-to usage of the APIs when they're accessed through this library.
-
-## Support
+## Description
 
-This library is community supported. We're comfortable enough with the stability and features of
-the library that we want you to build real production applications on it. We will try to support,
-through Stack Overflow, the public and protected surface of the library and maintain backwards
-compatibility in the future; however, while the library is in version 0.x, we reserve the right
-to make backwards-incompatible changes. If we do remove some functionality (typically because
-better functionality exists or if the feature proved infeasible), our intention is to deprecate
-and give developers a year to update their code.
+Use Python? Want to [geocode][Geocoding API] something? Looking for [directions][Directions API]? This client library brings the following [Google Maps Web Services APIs] to your server-side Python applications:
 
-If you find a bug, or have a feature suggestion, please log an issue. If you'd like to
-contribute, please read contribute.
+- [Maps Static API]
+- [Directions API]
+- [Distance Matrix API]
+- [Elevation API]
+- [Geocoding API]
+- [Places API]
+- [Roads API]
+- [Time Zone API]
+TODO ? Geolocation API
+TODO ? Address Validation API
 
 ## Requirements
 
- - Python 3.5 or later.
- - A Google Maps API key.
+* [Sign up with Google Maps Platform]
+* A Google Maps Platform [project] with the desired API(s) from the above list enabled
+* An [API key] associated with the project above
+* Python 3.5+
 
-## API Keys
+## API Key Security
 
-Each Google Maps Web Service request requires an API key or client ID. API keys
-are generated in the 'Credentials' page of the 'APIs & Services' tab of [Google Cloud console](https://console.cloud.google.com/apis/credentials).
+This client library is designed for use in server-side applications.
 
-For even more information on getting started with Google Maps Platform and generating/restricting an API key, see [Get Started with Google Maps Platform](https://developers.google.com/maps/gmp-get-started) in our docs.
+In either case, it is important to add [API key restrictions](https://developers.google.com/maps/api-security-best-practices#restricting-api-keys) to improve its security. Additional security measures, such as hiding your key
+from version control, should also be put in place to further improve the security of your API key.
 
-**Important:** This key should be kept secret on your server.
+Check out the [API Security Best Practices](https://developers.google.com/maps/api-security-best-practices) guide to learn more.
 
 ## Installation
 
@@ -72,7 +56,7 @@ This example uses the Geocoding API and the Directions API with an API key:
 import googlemaps
 from datetime import datetime
 
-gmaps = googlemaps.Client(key='Add Your Key here')
+gmaps = googlemaps.Client(key='YOUR_API_KEY')
 
 # Geocoding an address
 geocode_result = gmaps.geocode('1600 Amphitheatre Parkway, Mountain View, CA')
@@ -107,10 +91,8 @@ For more usage examples, check out [the tests](https://github.com/googlemaps/goo
 Automatically retry when intermittent failures occur. That is, when any of the retriable 5xx errors
 are returned from the API.
 
-
 ## Building the Project
 
-
     # Installing nox
     $ pip install nox
 
@@ -123,28 +105,58 @@ are returned from the API.
     # Copy docs to gh-pages
     $ nox -e docs && mv docs/_build/html generated_docs && git clean -Xdi && git checkout gh-pages
 
-## Documentation & resources
+## Documentation
+
+For more information, see the reference [documentation].
+
+## Contributing
 
-[Documentation for the `google-maps-services-python` library](https://googlemaps.github.io/google-maps-services-python/docs/index.html)
+Contributions are welcome and encouraged! If you'd like to contribute, send us a [pull request] and refer to our [code of conduct] and [contributing guide].
+
+## Terms of Service
+
+This library uses Google Maps Platform services. Use of Google Maps Platform services through this library is subject to the Google Maps Platform [Terms of Service].
+
+This library is not a Google Maps Platform Core Service. Therefore, the Google Maps Platform Terms of Service (e.g. Technical Support Services, Service Level Agreements, and Deprecation Policy) do not apply to the code in this library.
+
+## Support
+
+This library is offered via an open source [license]. It is not governed by the Google Maps Platform Support [Technical Support Services Guidelines, the SLA, or the [Deprecation Policy]. However, any Google Maps Platform services used by the library remain subject to the Google Maps Platform Terms of Service.
+
+This library adheres to [semantic versioning] to indicate when backwards-incompatible changes are introduced. Accordingly, while the library is in version 0.x, backwards-incompatible changes may be introduced at any time.
+
+If you find a bug, or have a feature request, please [file an issue] on GitHub. If you would like to get answers to technical questions from other Google Maps Platform developers, ask through one of our [developer community channels]. If you'd like to contribute, please check the [contributing guide].
+
+You can also discuss this library on our [Discord server].
 
-### Getting started
 - [Get Started with Google Maps Platform](https://developers.google.com/maps/gmp-get-started)
-- [Generating/restricting an API key](https://developers.google.com/maps/gmp-get-started#api-key)
-- [Authenticating with a client ID](https://developers.google.com/maps/documentation/directions/get-api-key#client-id)
-
-### API docs
-- [Google Maps Platform web services](https://developers.google.com/maps/apis-by-platform#web_service_apis)
-- [Directions API](https://developers.google.com/maps/documentation/directions/)
-- [Distance Matrix API](https://developers.google.com/maps/documentation/distancematrix/)
-- [Elevation API](https://developers.google.com/maps/documentation/elevation/)
-- [Geocoding API](https://developers.google.com/maps/documentation/geocoding/)
-- [Geolocation API](https://developers.google.com/maps/documentation/geolocation/)
-- [Time Zone API](https://developers.google.com/maps/documentation/timezone/)
-- [Roads API](https://developers.google.com/maps/documentation/roads/)
-- [Places API](https://developers.google.com/places/)
-- [Maps Static API](https://developers.google.com/maps/documentation/maps-static/)
-
-### Support
-- [Report an issue](https://github.com/googlemaps/google-maps-services-python/issues)
-- [Contribute](https://github.com/googlemaps/google-maps-services-python/blob/master/CONTRIB.md)
-- [StackOverflow](http://stackoverflow.com/questions/tagged/google-maps)
+
+[Google Maps Platform Web Services APIs]: https://developers.google.com/maps/apis-by-platform#web_service_apis
+[Maps Static API]: https://developers.google.com/maps/documentation/maps-static
+[Directions API]: https://developers.google.com/maps/documentation/directions
+[Distance Matrix API]: https://developers.google.com/maps/documentation/distancematrix
+[Elevation API]: https://developers.google.com/maps/documentation/elevation
+[Geocoding API]: https://developers.google.com/maps/documentation/geocoding
+[Places API]: https://developers.google.com/places/web-service
+[Roads API]: https://developers.google.com/maps/documentation/roads
+[Time Zone API]: https://developers.google.com/maps/documentation/timezone
+[Geolocation API]: https://developers.google.com/maps/documentation/geolocation
+
+[API key]: https://developers.google.com/maps/documentation/javascript/get-api-key
+[documentation]: https://googlemaps.github.io/google-maps-services-python/docs
+
+[code of conduct]: CODE_OF_CONDUCT.md
+[contributing guide]: CONTRIB.md
+[Deprecation Policy]: https://cloud.google.com/maps-platform/terms
+[developer community channels]: https://developers.google.com/maps/developer-community
+[Discord server]: https://discord.gg/hYsWbmk
+[file an issue]: https://github.com/googlemaps/google-maps-services-python/issues/new/choose
+[license]: LICENSE
+[pull request]: https://github.com/googlemaps/google-maps-services-python/compare
+[project]: https://developers.google.com/maps/documentation/javascript/cloud-setup#enabling-apis
+[semantic versioning]: https://semver.org
+[Sign up with Google Maps Platform]: https://console.cloud.google.com/google/maps-apis/start
+[similar inquiry]: https://github.com/googlemaps/google-maps-services-python/issues
+[SLA]: https://cloud.google.com/maps-platform/terms/sla
+[Technical Support Services Guidelines]: https://cloud.google.com/maps-platform/terms/tssg
+[Terms of Service]: https://cloud.google.com/maps-platform/terms