diff --git a/crates/squawk_ide/src/code_actions/unquote_identifier.rs b/crates/squawk_ide/src/code_actions/unquote_identifier.rs
index 1779eddeb..2419eadc6 100644
--- a/crates/squawk_ide/src/code_actions/unquote_identifier.rs
+++ b/crates/squawk_ide/src/code_actions/unquote_identifier.rs
@@ -144,6 +144,11 @@ mod test {
             unquote_identifier,
             r#"select "select"$0 from t;"#
         ));
+        // type or function name word
+        assert!(code_action_not_applicable(
+            unquote_identifier,
+            r#"create table t ("left"$0 int);"#
+        ));
     }
 
     #[test]
diff --git a/crates/squawk_syntax/src/generated/keywords.rs b/crates/squawk_syntax/src/generated/keywords.rs
index adee7a42f..1c4082dec 100644
--- a/crates/squawk_syntax/src/generated/keywords.rs
+++ b/crates/squawk_syntax/src/generated/keywords.rs
@@ -81,3 +81,73 @@ pub(crate) const RESERVED_KEYWORDS: &[&str] = &[
     "window",
     "with",
 ];
+
+pub(crate) const TYPE_FUNC_NAME_KEYWORDS: &[&str] = &[
+    "authorization",
+    "binary",
+    "collation",
+    "concurrently",
+    "cross",
+    "current_schema",
+    "freeze",
+    "full",
+    "ilike",
+    "inner",
+    "is",
+    "isnull",
+    "join",
+    "left",
+    "like",
+    "natural",
+    "notnull",
+    "outer",
+    "overlaps",
+    "right",
+    "similar",
+    "tablesample",
+    "verbose",
+];
+
+pub(crate) const AS_LABEL_KEYWORDS: &[&str] = &[
+    "array",
+    "as",
+    "char",
+    "character",
+    "create",
+    "day",
+    "except",
+    "fetch",
+    "filter",
+    "for",
+    "from",
+    "grant",
+    "group",
+    "having",
+    "hour",
+    "ignore",
+    "intersect",
+    "into",
+    "isnull",
+    "limit",
+    "minute",
+    "month",
+    "notnull",
+    "offset",
+    "on",
+    "order",
+    "over",
+    "overlaps",
+    "precision",
+    "respect",
+    "returning",
+    "second",
+    "to",
+    "union",
+    "varying",
+    "where",
+    "window",
+    "with",
+    "within",
+    "without",
+    "year",
+];
diff --git a/crates/squawk_syntax/src/quote.rs b/crates/squawk_syntax/src/quote.rs
index 93dad3225..8d7f0d691 100644
--- a/crates/squawk_syntax/src/quote.rs
+++ b/crates/squawk_syntax/src/quote.rs
@@ -1,13 +1,33 @@
 use crate::SyntaxNode;
-use crate::generated::keywords::RESERVED_KEYWORDS;
+use crate::generated::keywords::{AS_LABEL_KEYWORDS, RESERVED_KEYWORDS, TYPE_FUNC_NAME_KEYWORDS};
 
 pub fn quote_string_literal(text: &str) -> String {
     format!("'{}'", text.replace('\'', "''"))
 }
 
+fn quote(text: &str) -> String {
+    format!(r#""{}""#, text.replace('"', r#""""#))
+}
+
 pub fn quote_column_alias(text: &str) -> String {
     if needs_quoting(text) {
-        format!(r#""{}""#, text.replace('"', r#""""#))
+        quote(text)
+    } else {
+        text.to_string()
+    }
+}
+
+pub fn quote_bare_column_alias(text: &str) -> String {
+    if needs_quoting(text) || is_as_label_word(text) {
+        quote(text)
+    } else {
+        text.to_string()
+    }
+}
+
+pub fn quote_ident(text: &str) -> String {
+    if needs_quoting(text) || is_reserved_word(text) || is_type_func_name_word(text) {
+        quote(text)
     } else {
         text.to_string()
     }
@@ -22,7 +42,7 @@ pub fn unquote_ident(node: &SyntaxNode) -> Option<String> {
 
     let text = &text[1..text.len() - 1];
 
-    if is_reserved_word(text) {
+    if is_reserved_word(text) || is_type_func_name_word(text) {
         return None;
     }
 
@@ -80,6 +100,18 @@ pub fn is_reserved_word(text: &str) -> bool {
         .is_ok()
 }
 
+fn is_type_func_name_word(text: &str) -> bool {
+    TYPE_FUNC_NAME_KEYWORDS
+        .binary_search(&text.to_ascii_lowercase().as_str())
+        .is_ok()
+}
+
+fn is_as_label_word(text: &str) -> bool {
+    AS_LABEL_KEYWORDS
+        .binary_search(&text.to_ascii_lowercase().as_str())
+        .is_ok()
+}
+
 pub fn strip_quotes(text: &str) -> Option<&str> {
     text.strip_prefix('\'')?.strip_suffix('\'')
 }
@@ -135,4 +167,56 @@ mod tests {
     fn quote_column_alias_handles_special_column_name() {
         assert_snapshot!(quote_column_alias("?column?"), @r#""?column?""#);
     }
+
+    #[test]
+    fn quote_bare_column_alias_quotes_keywords_that_need_an_as() {
+        assert_snapshot!(quote_bare_column_alias("filter"), @r#""filter""#);
+        assert_snapshot!(quote_bare_column_alias("day"), @r#""day""#);
+        // also reserved
+        assert_snapshot!(quote_bare_column_alias("array"), @r#""array""#);
+    }
+
+    #[test]
+    fn quote_bare_column_alias_doesnt_quote_bare_label_keywords() {
+        assert_snapshot!(quote_bare_column_alias("between"), @"between");
+        assert_snapshot!(quote_bare_column_alias("all"), @"all");
+        assert_snapshot!(quote_bare_column_alias("left"), @"left");
+        assert_snapshot!(quote_bare_column_alias("col_name"), @"col_name");
+    }
+
+    #[test]
+    fn quote_ident_doesnt_quote_simple_identifiers() {
+        assert_snapshot!(quote_ident("col_name"), @"col_name");
+        assert_snapshot!(quote_ident("users"), @"users");
+        assert_snapshot!(quote_ident("t2$"), @"t2$");
+    }
+
+    #[test]
+    fn quote_ident_doesnt_quote_column_or_table_keywords() {
+        // unreserved
+        assert_snapshot!(quote_ident("data"), @"data");
+        assert_snapshot!(quote_ident("value"), @"value");
+        // col name
+        assert_snapshot!(quote_ident("int"), @"int");
+    }
+
+    #[test]
+    fn quote_ident_quotes_reserved_words() {
+        assert_snapshot!(quote_ident("select"), @r#""select""#);
+        assert_snapshot!(quote_ident("array"), @r#""array""#);
+    }
+
+    #[test]
+    fn quote_ident_quotes_type_func_name_words() {
+        assert_snapshot!(quote_ident("left"), @r#""left""#);
+        assert_snapshot!(quote_ident("join"), @r#""join""#);
+    }
+
+    #[test]
+    fn quote_ident_quotes_names_that_dont_fold_to_themselves() {
+        assert_snapshot!(quote_ident("Mixed"), @r#""Mixed""#);
+        assert_snapshot!(quote_ident("has space"), @r#""has space""#);
+        assert_snapshot!(quote_ident(""), @r#""""#);
+        assert_snapshot!(quote_ident(r#"foo"bar"#), @r#""foo""bar""#);
+    }
 }
diff --git a/crates/xtask/src/codegen.rs b/crates/xtask/src/codegen.rs
index ffae6d109..8ae06aad8 100644
--- a/crates/xtask/src/codegen.rs
+++ b/crates/xtask/src/codegen.rs
@@ -88,6 +88,10 @@ pub(crate) fn codegen() -> Result<()> {
     std::fs::write(playground_keywords_file, playground_keywords)
         .context("problem writing playground keywords")?;
 
+    let syntax_keywords = project_root().join("crates/squawk_syntax/src/generated/keywords.rs");
+    let keyword_arrays = generate_keyword_arrays(&keyword_kinds)?;
+    std::fs::write(syntax_keywords, keyword_arrays).context("problem writing keyword arrays")?;
+
     let kinds = generate_kind_src(&ast_src.nodes, &grammar, keyword_kinds.all_keywords);
 
     let syntax_kinds = generate_syntax_kinds(kinds)?;
@@ -95,12 +99,6 @@ pub(crate) fn codegen() -> Result<()> {
         project_root().join("crates/squawk_parser/src/generated/syntax_kind.rs");
     std::fs::write(syntax_kinds_file, syntax_kinds).context("problem writing syntax kinds")?;
 
-    let ide_reserved_keywords =
-        project_root().join("crates/squawk_syntax/src/generated/keywords.rs");
-    let reserved_keywords = generate_reserved_keywords_array(&keyword_kinds.reserved_keywords)?;
-    std::fs::write(ide_reserved_keywords, reserved_keywords)
-        .context("problem writing reserved keywords")?;
-
     Ok(())
 }
 
@@ -237,23 +235,38 @@ const PRELUDE: &str = "\
 
 ";
 
-fn generate_reserved_keywords_array(reserved_keywords: &[String]) -> Result<String> {
-    let mut reserved_keywords = reserved_keywords
-        .iter()
-        .map(|x| x.to_ascii_lowercase())
-        .collect::<Vec<_>>();
-    reserved_keywords.sort();
+fn generate_keyword_arrays(keyword_kinds: &KeywordKinds) -> Result<String> {
+    let sorted = |keywords: &[String]| {
+        let mut keywords = keywords
+            .iter()
+            .map(|x| x.to_ascii_lowercase())
+            .collect::<Vec<_>>();
+        keywords.sort();
+        keywords
+    };
+    let reserved_keywords = sorted(&keyword_kinds.reserved_keywords);
+    let type_func_name_keywords = sorted(&keyword_kinds.type_func_name_keywords);
+    let as_label_keywords = sorted(&keyword_kinds.as_label_keywords);
 
     let output = reformat(
         quote! {
             pub(crate) const RESERVED_KEYWORDS: &[&str] = &[
                 #(#reserved_keywords),*
             ];
+
+            pub(crate) const TYPE_FUNC_NAME_KEYWORDS: &[&str] = &[
+                #(#type_func_name_keywords),*
+            ];
+
+            pub(crate) const AS_LABEL_KEYWORDS: &[&str] = &[
+                #(#as_label_keywords),*
+            ];
         }
         .to_string(),
-    );
+    )
+    .replace("pub(crate)", "\npub(crate)");
 
-    Ok(format!("{PRELUDE}{output}"))
+    Ok(format!("{PRELUDE}{}", output.trim_start()))
 }
 
 fn generate_syntax_kinds(grammar: KindsSrc) -> Result<String> {
diff --git a/crates/xtask/src/keywords.rs b/crates/xtask/src/keywords.rs
index 283f65f16..925556876 100644
--- a/crates/xtask/src/keywords.rs
+++ b/crates/xtask/src/keywords.rs
@@ -121,6 +121,7 @@ fn parse_header() -> Result<FxHashMap<String, KeywordMeta>> {
 pub(crate) struct KeywordKinds {
     pub(crate) all_keywords: Vec<String>,
     pub(crate) bare_label_keywords: Vec<String>,
+    pub(crate) as_label_keywords: Vec<String>,
     pub(crate) unreserved_keywords: Vec<String>,
     pub(crate) reserved_keywords: Vec<String>,
     pub(crate) col_name_keywords: Vec<String>,
@@ -141,6 +142,16 @@ pub(crate) fn keyword_kinds() -> Result<KeywordKinds> {
         .collect::<Vec<String>>();
     bare_label_keywords.sort();
 
+    let mut as_label_keywords = keywords
+        .iter()
+        .filter(|(_key, value)| match value.label {
+            KeywordLabel::As => true,
+            KeywordLabel::Bare => false,
+        })
+        .map(|(key, _value)| key.to_owned())
+        .collect::<Vec<String>>();
+    as_label_keywords.sort();
+
     let mut unreserved_keywords = keywords
         .iter()
         .filter(|(_key, value)| matches!(value.category, KeywordCategory::Unreserved))
@@ -208,6 +219,7 @@ pub(crate) fn keyword_kinds() -> Result<KeywordKinds> {
     Ok(KeywordKinds {
         all_keywords,
         bare_label_keywords,
+        as_label_keywords,
         unreserved_keywords,
         reserved_keywords,
         col_name_keywords,