Brand Assets

These are the brand assets commissioned by the Retrospring team in September 2022 from Kai Kwong, a San Jose-based designer.

What's Included

Retrospring's brand is composed out of a symbol (the thought cloud/spring-combination) and the "Retrospring" text logo mark.

For use-cases where the symbol is not able to be used, a monogram (the letter "R" of the logo mark) is available as well.

Folders:

• composition/: The symbol and logo mark combined
• logo/: The "Retrospring" logo mark
• monogram/: The letter "R" from the logo mark
• symbol/: The smiling thought cloud icon

Each asset is available in SVG and PNG format, and in a purple (default, no suffix), black (blk) or white (wht) variant.

The PNG exports are available in different sizes in width: 500, 1080, 2000 and 3500.

Style guide

A style guide that explains how (and how not to) use our branding is included in styleguide.pdf.

Licence

The assets are provided by the Retrospring team to the public under CC-BY-4.0.