searchlens

A Claude Code skill that analyzes Google Search data and turns it into prioritized SEO actions.

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About

SearchLens takes raw search data — Google Search Console exports, keyword research CSVs, ranking reports — and transforms it into clear, structured, actionable insights.

It doesn't just describe the data. It diagnoses what's wrong, explains why it matters, and tells you exactly what to do next.

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What it analyzes

Input	Typical columns
GSC Performance Export	Query, Page, Clicks, Impressions, CTR, Position
Keyword Research CSV	Keyword, Volume, KD, CPC, Intent
Ranking Report	URL, Keyword, Position, Date
Content Gap File	Competitor URLs vs your URLs
Crawl Export	URL, Status, Title, H1, Words

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What it produces

Every analysis runs through a structured pipeline:

1. Data Health Check — date range validation, anomaly flags, sample size warnings
2. Quick Wins — striking distance keywords (pos 8–20), CTR underperformers, cannibalization signals
3. Content Gap Analysis — topics competitors rank for that you don't
4. Trend Signals — rising and declining pages, volatility detection
5. Intent Mapping — classifies keywords by informational / commercial / transactional intent and flags format mismatches
6. Priority Action List — numbered, ordered by expected impact, with specific URLs and recommendations

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Files

searchlens/
├── SKILL.md                          # Core analysis logic and output format
└── references/
    ├── ctr-benchmarks.md             # CTR by position, device, and SERP feature
    ├── algorithm-updates.md          # Google update history for drop correlation
    └── intent-patterns.md            # Keyword intent classification patterns

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Installation

1. Download searchlens.skill
2. In Claude.ai, go to Settings → Skills
3. Click Install skill and upload the file

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Usage

Just drop a CSV or paste your data into the conversation. SearchLens triggers automatically when you share Google Search data and want analysis.

Example prompts:

• "Here's my GSC export from the last 90 days — what should I focus on?"
• "I have this keyword list, help me prioritize it"
• "My traffic dropped in March, can you figure out why?"
• "Run a cannibalization audit on this ranking report"

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Output format

## SearchLens Report
Data: [what was analyzed, date range, record count]
Data health: [flags or limitations]

### 🔍 Key Findings
### 📈 Quick Wins
### 🧱 Content Opportunities
### ⚠️ Issues to Fix
### 📊 Trends
### ✅ Priority Actions

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Built by

Made for blader/humanizer — a Claude Code skill that removes signs of AI-generated writing from text.