I'm Ivan Barbosa Pinheiro, Data Analytics Coordinator at Ânima Educação, with over 5 years of experience in the Data field. My journey began as a chemistry graduate from IQSC-USP, where my engagement in electrochemistry research unveiled an aptitude for data manipulation and analysis. This realization propelled me toward data science and engineering, leading me to pursue Information Systems at ICMC-USP.
Currently, I lead high-impact projects in Web Analytics, including offline conversions for SA360 and real-time observability for the tracking layer. I have restructured GA4 and GTM implementations, reducing tags by over 80% and improving Core Web Vitals. I also led the migration from Funnel to Airbyte on GCP and the expansion of analytics infrastructure to 18 new brand portals.
I work with Python, SQL, PySpark, Databricks, and GCP to build scalable data products, collaborating with Marketing, Growth, and Finance teams. My mission is to transform data into accessible, reusable, and business-driven assets.
Python PySpark SQL Databricks GCP AWS Docker Kubernetes JavaScript TypeScript Vue.js Flask NestJS GTM Linux Git n8n
- Offline conversions for SA360 with enriched GA4 data
- Real-time observability for tracking layer monitoring
- Data architecture governance on Databricks
- Scalable data products for Marketing, Growth, and Finance
- Marketing Mix Modeling (MMM) for campaign performance measurement
- Medallion Architecture (Bronze, Silver, Gold) for data lakehouse organization
- Kubernetes (K8s) and cloud-native infrastructure orchestration
- Serverless architectures and event-driven messaging with Pub/Sub
- Infrastructure as Code with Terraform for cloud resource management
